How are Feefo reviews collected?

We independently collect feedback on behalf of the businesses that work with us. Our platform only reaches out to verified buyers, so you can be sure you’re reading reviews from real customers.

Who can leave a Feefo review?

Only customers with proof of purchase can leave a Feefo review. We ensure this by reaching out to buyers straight after their transaction.

How do we verify reviews?

We verify that reviews are from genuine customers by matching them to a sale or transaction. People are only invited to leave a review after purchasing from the business.

How do we deal with fake reviews?

Feefo prevents people from leaving fake reviews because we only invite verified buyers to give feedback.

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Feefo Trusted Service Awards

Our independent awards recognise the top brands for customer service. Winners are decided based on the ratings they receive from their customers.

What are Trusted Service Awards

Feefo Ecolabels

These badges verify that Feefo’s environmental claims are clear and accurate, so you can be sure you’re shopping sustainably. Developed in partnership with Ethy.

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About Feefo

Feefo helps both consumers and businesses make the right decisions.    Founded in 2010, Feefo works with 6,500+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite verified customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.    We are proud to work with companies, large and small, from household names to local heroes.