Mab, formerly Mortgage Advice Bureau, is the core adviser and consumer-facing brand of the Mab Group. Combining human expertise with intelligent technology and national scale, Mab helps customers across the whole homeownership journey and gives ambitious mortgage and protection advice firms the brand and tools to grow.
Mab supports 2,100+ advisers across more than 200 appointed representative firms, providing AI-powered tools to capture, nurture, and retain customers. Backed by 26 years of proprietary data, Mab handles more than £30bn of loans a year and has won 300+ awards for its advice and service.
