Easy quoting system and good online experience - ringing my banks call centre was extremely painful in comparison. It was pretty gruelling just giving them the chance to compete, so I insisted they...
simple and straightforward and as I always use the internet to scan the market when insurance renewal comes up, my recommendation to a friend would be to do likewise
I took out car insurance with lv with no problems and because they recognised my email I got a percentage off my home insurance without me having to tell them I was already a customer.