Over the years, it was becoming easier to find greener alternatives - cleaning sprays, toilet paper, washing detergent. But, when it came to the most unsexy categories in the cleaning aisle (yes, I'm looking at you sponges, cloths, bin liners), it was a sea of plastic with very few, easy-to-find, well-branded, genuinely sustainable options. So, fed up with waiting, we decided to set up Seep.
