The Serious Sport Group was established in 2005, as a specialist sports clothing and teamwear company.
It recognised a niche market to provide high-quality team clothing and personalised sportswear, delivered in just 5-7 working days. Serious Sport is now one of the fastest-growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.
Our business has further evolved and we now hand manufacture over 85% of our on-field match day kits right here at our HQ in Basingstoke. Using a UK-based skilled manufacturing team, we can ensure short lead times, high-quality work and a very sustainable product.
Our mission has always been to remove the headaches associated with buying sports teamwear, a process we believe should be stress-free.
We aim to inspire sports teams through the creation of unique designs.
We believe in building long-standing partnerships, rather than being viewed as just another supplier.
We are changing the game for bespoke sports kits & teamwear.
Serious Cricket was launched in 2005 and is the sister brand of Serious Sport.
Recognised nationally as your 'one-stop cricket shop', Serious Cricket was built by cricket professionals who wanted to change the way cricket equipment, teamwear and coaching were offered. Founded by MD Neil Rider, who was previously a cricket development manager for the ECB and then became the youngest-ever England Women's Manager and Assistant Coach between 2003-2007.
The Serious Cricket team today is still full of passionate, professional and highly qualified cricket coaches and staff who are on hand 7 days a week to help you with your cricketing needs. Serious Cricket currently works with over 1300 cricket clubs a year, lots of the County Cricket Boards and the ECB.
