Trusted Service Awards



Real people. Real reviews. Real insight.

There’s good service.
Then there’s Trusted Service.

Our awards recognise those businesses that deliver exceptional experiences, as rated by real customers. Received your winner's code? Enter it below to receive your Trusted Service winner's pack.


The award for

brands that go above and beyond

Businesses using Feefo put trust first. We only collect ratings and reviews from verified customers – that means they are always genuine.


Delivering amazing customer service

Those that meet our criteria of excellence achieve Trusted Service recognition. Only businesses whose experience is highly rated by their customers make the grade.



Helping customersbuy with confidence

The Trusted Service award is a recognised symbol of trust, helping customers click with confidence. Demonstrate your dedication to outstanding service by displaying the award on your website, across social media, and in marketing campaigns.


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“It is a huge honour for Iceland to possess such a renowned and respected award from Feefo. It’s not only valuable to the business, it is also a great way to show Our Customers that we listen, we care, and we can be trusted.”

Rachel Lewis, Iceland


From brands like these

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Hey, winnerThis is the exciting part!

To claim your award, including your Trusted Service digital assets, certificate and media pack, simply pop in your winner's code below.

Frequently Asked Questions

What are the Feefo Trusted Service Awards?

Our annual awards shine a light on businesses who demonstrate an outstanding service to their customers. Winners are decided based on the ratings they receive from their customers.

How do I win a Trusted Service award?

For our Trusted Service 2020 award, a business must have collected at least 50 reviews between January 1st 2019 and December 31st 2019, and achieved a Feefo service rating of between 4.0 and 4.4. To achieve our coveted Gold Trusted Service 2020 award, a business must have collected at least 50 reviews between January 1st 2019 and December 31st 2019, and achieved a Feefo service rating of at least 4.5.

To earn a Platinum Trusted Service 2020 award, businesses must have met the criteria for Gold Trusted Service for the past three consecutive years.  

When are the winners announced?

The Trusted Service Awards are announced annually. The 2019 winners were announced in February last year.

Where can I use the Trusted Service award badge and certificate?

Everywhere and anywhere! Your award badges and certificates can be downloaded by logging in to this website with your winner's code. 

To change the name on the certificate, simply type your business name into the PDF file. 

There are several versions of the badge available, so choose the ones that suit your brand and marketing the most, and display it prominently on your website, email signature, social media and across your marketing campaigns. 

We strongly encourage businesses to proudly display their award badge and certificate wherever customers are likely to see it, to demonstrate your dedication to outstanding customer service.

To make the most of your award, please read our handy guide, which you will find in your download pack. You can also read it here.

How do I shout about it on social media?

Your winner's code gives you access to your Trusted Service assets, which can be used across social media channels with the hashtag #FeefoTrusted. You will also find handy social sharing buttons, with a suggested message to help you let the world know. We recommend thanking your customers for leaving their valuable reviews e.g. We’ve won the @Feefo_Official Trusted Service award 2020! Thanks to all of our customers for sharing their ratings and reviews! #FeefoTrusted.

Has anything changed from last year?

Yes! While the winning criteria for Trusted and Gold Trusted remains the same, we’ve added an extra level of recognition this year in the form of Platinum Trusted.

We decided to introduce this category to recognise businesses that consistently deliver excellent service year after year. If you’ve won Gold Trusted for the past three years (2018, 2019 and 2020) or longer, you’ll be eligible for our Platinum Trusted award.

No matter which award you’ve received this year, you should be proud to be a Trusted Service Awards winner!

Can I get some award stickers to display in my windows?

Of course! When you enter your winner's code you will find a form that allows you request the relevant window sticker. Just let us know how many you need and we’ll sort out the rest!

Contact Us

Have a question about the Trusted Service Awards 2020 that hasn’t been answered in our FAQs?

Get in touch