<p>In this guide, we’ll show you how to make the most of your Trusted Service Award. After all, your award is more than a testament to your outstanding customer service, it’s also a signal to new customers that you can be trusted to deliver a great experience.</p><h2>What can your award do for you?</h2><p>After you’ve celebrated winning your Feefo Trusted Service Award, it’s time to reap the benefits that come with your award. Show off your award to:</p><ul><li>Help your customers feel more confident about making a purchase</li><li>Prove your business is reliable and capable of delivering the product or service your customers expect</li><li>Increase your conversions</li><li>Lower cart abandonment</li><li>Boost your customers’ average spend</li><li>Differentiate your business from the competition.</li></ul><h2>How do you get started?</h2><p>We’ve got everything you need to start telling your clients and customers about your win. To access your assets, follow the link in your winner’s email sent on 16 January 2024:</p><ul><li>Your official winner’s certificate</li><li>A range of digital award badges</li><li>Social media assets</li><li>Press release templates</li><li>Email content copy.</li></ul><h2>Here are a few ideas to help you share the good news.</h2><h3>Display your award on your website</h3><p>Displaying your Trusted Service Award on your website is a great way of letting your customers know that they can count on you. If added to the right pages on your site, it could mean the difference between a sale and an abandoned basket.</p><p>Download the digital version of your award by head to your Trusted Service Award winners page via the URL contained in your winner’s email.You can download your badge in a range of colours and styles, so choose a version which best suits your brand and website design.</p><h3>Place the badge next to call-to-action buttons</h3><p>This can help to remind customers of your reputation at key points in the purchase journey. It could be the difference between them clicking the ‘Buy’ button and walking away.</p><h3>Add it to the footer of your homepage</h3><p>Place it alongside your other awards and certifications in your website footer, so it’s visible on every page.</p><h3>Create a dedicated landing page</h3><p>You could also include your reviews, ratings and Trusted Service Award wins on your dedicated web page.</p><h3>Include it in your review display options</h3><p>Your new badge should appear automatically in all our on-page review display options, but if it doesn’t or you wish to remove it, please get in touch with our support team. This feature is available for the Trusted Service Award, Gold Trusted Service Award and Platinum Trusted Service Award badges.</p><h3>Display your award in-store</h3><p>Let passers-by see that you’re a reputable company by displaying your Trusted Service Award in your shop window. You could also add your Trusted Service badge to your in-store point of sale or place your certificate alongside other awards in your office.</p><p>Remember, you can download all the assets you need and print off your official certificate via your winner’s page (find the URL in your winner’s email, which we sent on 16 January 2024).</p><h3>Print and frame your award</h3><p>By displaying your Feefo Trusted Service Award in your offices, you’ll impress your clients and inspire your staff.</p><h3>Show it off in-store</h3><p>Incorporate your award into your in-store point of sale collateral, for example on banners or displays near the checkout.</p><h3>Use your award in your advertising</h3><p>Share the news of your outstanding customer service by adding your Trusted Service Award to your advertising. However big or small your campaign, use the opportunity to let people know you’ve been recognised for your excellent customer service.</p><h3>Include your award in print and digital ads</h3><p>Use your Trusted Service badge in your PPC, newspaper, magazine, train station and billboard adverts.</p><h3>Use it in brochures</h3><p>Place your award badge next to the products in your catalogues. It can act as a reminder that customers can trust the quality of your products and service.</p><h3>Display it on stands and merchandise</h3><p>Industry events are a great place to show that you’re trusted by your customers. Add your award badge to exhibition stands, use it in giveaways and stamp it on your merchandise.</p><h3>Share the news on your social channels</h3><p>One of the quickest and easiest ways to share your win with your audience is through your<a href="https://www.feefo.com/uk/business/features/social-media"> social media channels.</a> We’ve made it even easier for you by creating social sharing buttons, social media templates and suggested working, all of which are available when you log into your winner’s page via your winner’s email.</p><p>However you choose to share the good news, make sure you tag us and use the hashtag #FeefoTrusted</p><h3>Create your own social images</h3><p>If you prefer to create your own posts, you’ll find several versions of your award badge in your winner’s pack. It’s a good idea to thank your customers for their reviews – you couldn’t have done it without them.</p><h3>Include your award badge in social banners</h3><p>Even the best social media posts have limited lifespan. Update your social banners to include your award badge so that every visitor to your social media profile can see that you’re a trusted business.</p><h3>Write an article on LinkedIn</h3><p>If you want to connect with your business contacts, write and share an article announcing your win on LinkedIn. Your contacts will receive a notification as soon as you post it.</p><h3>What’s next?</h3><p>You should now have everything you need to start sharing the news about your Trusted Service Award win. The more you talk about your achievements, the more your customers will begin to acknowledge them.</p><h3>Here’s a quick summary of your next steps:</h3><ul><li>Share your win on social media with the hashtag #FeefoTrusted</li><li>Download your certificate to display in your offices or in-store</li><li>Choose a version of your digital award badge to include in your marketing materials and display on your website</li><li>Continue to strive for excellence in customer service and earn those five-star reviews.</li></ul><h3 style="text-align: center;">Remember to check for your winner’s email in your inbox – we sent them out on January 16 2024.</h3>

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How to make the most of your Trusted Service Award

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<h1 style="text-align: center;"><span style="text-align: center;"><span style="text-align: center;">The benefits of winning a Platinum Trusted Service Award</span></span><span style="text-align: center;">&nbsp;</span></h1>

<p>Every year at Feefo, we acknowledge companies that go above and beyond for their customers by rewarding them with a Trusted Service Award from one of three tiers: Trusted Service, Gold Trusted Service and Platinum Trusted Service.</p><p>In 2023, we’ve also introduced a new tier of awards, the Exceptional Service Awards, giving your business the opportunity to go even further when it comes to delivering exceptional customer service. You can find out more about these new awards, including eligibility criteria, in our blog.</p><h2>What is a Platinum Trusted Service Award?</h2><p>Businesses who earn a Gold Trusted Service Award for three consecutive years receive one of our highest honours for outstanding customer service. First introduced in 2019, a Platinum Trusted Service Award isa certified seal of approval that shows customers the value of their feedback through ratings and reviews.</p><blockquote><p>According to our research,<a href="https://www.feefo.com/uk/business/why-feefo">96% of UK consumers use customer reviews</a> in some way, and 64% read them before they make a purchase. A positive review can be the difference between securing a sale and losing a customer.</p></blockquote><p>Winning a Platinum award earns you a worthy badge of trust and puts your brand alongside some prestigious companies. Our 2022 winners include:</p><ul><li>AXA Global Healthcare</li><li>Iceland Foods&nbsp;</li><li>Jet2holidays</li><li>Not On The High Street</li><li>Royal London</li><li>The White Company</li><li>Vauxhall</li></ul><h2><strong>What can a Platinum Trusted Service Award do for my business?</strong></h2><p>With this award category now entering its fifth year, we’ve found that Platinum Trusted Service Awards winners use the reward in several ways, including:</p><ul><li>As a training tool&nbsp;</li><li>In marketing collateral&nbsp;</li><li>As a thank you to staff&nbsp;</li><li>As motivation for future success&nbsp;</li><li>In above and below the line advertising.&nbsp;</li></ul><p>At Feefo, we understand that it takes time to nurture your relationship with consumers. With our Trusted Service Awards, the results are available for everyone to see.</p><h2>What do winners think about the Trusted Service Awards?</h2><p>Steve Heapy, CEO of <a href="https://www.jet2.com/">Jet2.com</a> and <a href="https://www.jet2holidays.com/">Jet2holidays</a>, said:&nbsp;</p><p>“Receiving a Feefo Platinum Trusted Service Award demonstrates that we provide exceptional customer service and go above and beyond to provide outstanding levels of quality to customers. The fact that this award is as a result of several hundreds of positive reviews from paying customers makes it an even greater achievement and is a real stamp of approval. It clearly shows that we are doing right by customers and gives new and existing customers the confidence to book with us, knowing they are in safe hands. Our team is extremely proud to have received this independent seal of excellence and it is testament to their hard work and commitment. It has been a fantastic asset to display on our website, across social media and in our marketing materials, as it demonstrates that our dedication to customer service is of the very highest level.”</p><p>We spoke to Janvi Gokani, CRM Manager, at <a href="https://www.vauxhall.co.uk/">Vauxhall</a> to find out how winning a Trusted Service Award has improved their business.</p><p>“Vauxhall is here to help our customers, always. We want it to be simple to buy a Vauxhall and provide a fantastic experience, either driving one of our models or visiting one of our Retailers. We're committed to making it happen with all our products and services. And, to ensure that we keep this promise to our customers across the UK. Feefo allows us to listen to all our customers' opinions and make changes to the experience based on their reviews. The Feefo Trusted Service award, recognising us as an accredited brand by customers, helps us promote our products and services to prospective customers. Additionally, it helps us to create more engaging content, which adds a human touch to our brand and is an integral component of our brand identity.”</p><h2>Find out more</h2><p>The <a href="https://www.feefo.com/uk/business/company/trusted-service-awards">Trusted Service Awards 2023</a>are coming! We’re ready to crown some new winners, and hopefully more businesses will receive the recognition they deserve with a Platinum Trusted Service Award.</p><p>Whether your business is already with Feefo and you're keen to discover how close you are to winning a Trusted Service Award, or you’d like to learn more about joining us, get in touch today.</p>

The benefits of winning a Platinum Trusted Service Award

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<h2 style="text-align: center;">Congratulations to our winners</h2><p></p><p style="text-align: center;"><span style='color:rgb(0, 0, 0);'>We know how hard you work to provide a remarkable service, day in and day out. Many of you are even taking the customer experience in a new direction. We couldn’t be more proud of you. A huge congratulations to all our winners this year.&nbsp;&nbsp;</span></p>

<p><span style='color:rgb(0, 0, 0);'>Our most exclusive customer service award. This accolade goes to clients who receive market-leading feedback. Winners have achieved the highest rating, or the biggest improvement, in their industry. Only 32 clients are awarded the Exceptional Service Badge.&nbsp;</span></p>

Exceptional Service

<p>Recognising clients who get to the top and stay there. Those who hit the mark, time and time again. Winners of the Platinum Service Award have received a Gold Badge for three years running.&nbsp;</p>

Platinum Trusted Service Award

<p><span style='color:rgb(0, 0, 0);'>For those who create experiences that are simply magical. The Gold Badge is awarded to clients with an average service rating of over 4.5 stars. Above and beyonders – this one’s for you.</span></p>

Gold Trusted Service Award

<p><span style='color:rgb(0, 0, 0);'>Our original accolade. The Trusted Service Award goes to clients who deliver excellent customer experiences. Winners have achieved a service rating of 4.0–4.4 stars.&nbsp;</span></p>