Who is AOR?
Strong scientific innovation has been at the core of the philosophy of AOR since it was founded by Dr. Traj Nibber, the research director. The company started within Dr. Nibber’s pharmacy, when People With Aids (PWA) support and advocacy groups began to contact him searching for hard to find nutritional formulations, on behalf of AIDS buying groups.
Dr. Nibber was surprised and frustrated at the struggle PWA were experiencing when trying to access beneficial nutritional supplements, which was leading to unnecessary suffering. He began to realise that the nutritional supplement industry had failed to provide available key nutrients, which were already backed up by thorough scientific investigations. Instead, the industry was choosing to willingly promote alternative supplements, based on loose scientific evidence.
Therefore, Dr. Nibber investigated the supplements currently in circulation and found the industry was unwilling to understand new scientific evidence or to allow their current lines to be compared to the latest evidence. Instead, companies had already decided to stick with their current lines, even though a superior, better-documented and newly-developed supplement was readily available.
This thorough industry research also taught him that the majority of companies were refusing to develop genuine orthomolecular interventions – they preferred to passively respond to the advertising of raw material supplements both new and old, from their current suppliers. Dr. Nibber also found out the industry was being hindered by red tape and government regulators, with many companies skimping on levels of quality to keep prices competitive, even if it meant lowering of clinical efficacy.
As Dr. Nibber’s research began to take shape, he started to source and compound the formulations which were required by his PWA groups. The empathetic nature of Dr. Nibber quickly gained him a brilliant reputation and the demand for his formulations soared. This led to standardised formulas being produced on a larger scale to keep up with the rising demand, through key contracted manufacturers.
Gradually, Dr. Nibber immersed himself in the resea
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