What are Customer Journey Touchpoints?

A customer touchpoint is every moment a customer encounters your business. Every interaction they have with your brand is a touchpoint, even if it's not a physical interaction. You find them at every stage in the customer journey, and they can significantly impact how customers feel about your business.

There are endless customer touchpoints that are critical to your business, as they can impact customer loyalty, sales, and lifetime value.


Interested in learning more about Feefo?

If you want a demo of how Feefo could work for you, or discuss our solutions and opportunities further, get in touch and one of our friendly team will be happy to answer any queries.