<p>No matter how big or small your business is, what industry you work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy.</p><p>With so much competition out there, and more and more channels pushing you to pay just to be visible to your own followers, relying on SEO alone is no longer an option.</p><p>Our eBook will help you get the most out of your PPC advertising by breaking down the jargon and sharing some useful tips and tricks plucked from the minds of our Google experts.</p><h3>What you'll learn...</h3><ul><li>The PPC myths that are no longer true</li><li>Everything you need to know to run an effective PPC campaign</li><li>What the future holds for PPC</li></ul>

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Pay Per Click and beyond: The PPC eBook

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