How AI is the Key to a Successful Customer Experience for Businesses

AI grants businesses the uncanny ability to delve into customer sentiments, anticipate their reactions, and, more importantly, bring back the human touch in interactions — a facet 79% of customers find crucial in quality service. The dynamism of AI also extends to intricate tasks like CV screening, helping HR teams identify the best potential candidates, and driving optimised traffic via tools like Google Ads.


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