<p>From building your brand reputation to providing constructive feedback that helps your business develop, authentic customer reviews are an invaluable tool. In an era wherein customers aim to maximise their value for money and ensure the products and services they receive are up to par, many may look at reviews to determine whether or not to make a purchase. Because of this, it’s in a business’s best interest to ensure that its customers leave genuine reviews.</p><p>But how can you tell a fake review from a real one, and does paying for reviews cause harm to your business? To explore these topics in more detail, Feefo has created this guide to break down the importance of genuine reviews and why you shouldn’t rush to buy reviews for your business.</p><h2>What are “real reviews”?</h2><p>A “real review” refers to an authentic review from a customer who has directly interacted with your business. Whether they’ve purchased an item your business sells or hired your services, the main factor is that they have first-hand experience.</p><p>In contrast, “fake reviews” are inauthentic reviews. In the most extreme examples, fake reviews are bought by businesses to appear trustworthy or are purchased by a rival brand to tarnish their competitor’s reputation and redirect traffic to their site.</p><h3>What impacts do fake reviews have on businesses?</h3><p>While collecting fake reviews for your business may seem tempting to boost your reputation and attract new customers, doing so can harm your trustworthiness and may drive potential customers away from your products. Some of the negative impacts of fake reviews include:</p><h4>Loss of trust</h4><p>When customers detect that a business is paying for reviews, this can cause suspicions that a business has something to hide and is, therefore, untrustworthy. Rather than boosting sales as hoped, this may result in fewer customers taking the risk to purchase from your business.</p><h4>Harm to search engine optimisation (SEO) rankings</h4><p>While positive reviews play a role in helping to increase SEO rankings, false reviews can do the opposite. Search engine algorithms can detect fake reviews, and there are often local and national penalties for those found to be using them.</p><h4>No constructive feedback</h4><p>Although a less-than-glowing review may seem undesirable, there are benefits to receiving reviews from customers that highlight areas for improvement. Fake reviews that only flatter the business or product leave no room for constructive feedback that allows your business to better itself.</p><h4>Customer disappointment</h4><p>Using fake reviews may cause genuine customers to feel dissatisfied with the product or service they receive. This may mean that any real reviews your business receives are from unhappy customers.</p><h2>How to tell if a review is real</h2><p>At a glance, a fake review may pass off as legitimate. However, looking at these reviews more closely, it becomes apparent that something isn’t quite right. Each fake review contains some obvious signs that it is disingenuous. Below are some ways to identify inauthentic reviews.</p><h3>Check the review date</h3><p>Many businesses that utilise fake reviews tend to pay for more reviews in preparation for a big product launch. Multiple reviews dated before a product release suggests these reviews are likely false. Similarly, large volumes of positive reviews with the same date are suspicious.</p><h3>Inspect the reviewer’s profile</h3><p>Quite often, paid fake reviews are left by bots — rather than real people. Because of this, reviewer accounts are created solely to leave one positive review. Reviewer profiles that contain just one review or leave reviews for a specific company are suspicious of being fake. Similarly, these profiles often have no profile picture, similar usernames, and little-to-no personal information.</p><h3>Wording and grammar</h3><p>Fake reviews typically share some patterns in their word choices. For example, they often overuse “Me” and “I”. These reviews might also use formal grammar that doesn’t match the type of person you would expect to be a customer. If numerous reviews share similar wording and sentence structure, this may suggest that they are illegitimate.</p><h3>Too much scene-setting</h3><p>Another pitfall that false reviews fall into is providing too much information about events or people rather than their experience with the product or service. Authentic reviews are much more likely to talk about the product they’re reviewing rather than taking the time to build the reasoning behind their purchase.</p><h3>Black-and-white reasoning</h3><p>Most of the time, a legitimate review will provide positives and negatives that they noticed about a product or service. In contrast, fake reviewers have a black-and-white approach to everything they review. If a profile contains numerous reviews that are either 100% love or hate, this suggests that they may not be real.</p><h3>Beware of “customer-jacking”</h3><p>Finally, the “odd one out” is customer-jacking. This type of review may appear when a rival business has paid for negative reviews on their competitor’s page to direct potential customers to their products instead. Multiple reviewers disliking a product and mentioning the same alternative product or brand may be signs of a fake review.</p><h2>The Five Benefits of Real Reviews for your Business</h2><p>Now that we’ve touched on ways to identify fake reviews and why your business should avoid them, it’s time to delve into how you can improve your business using authentic customer reviews.</p><p>There are a plethora of ways in which your business can <a href="https://www.feefo.com/uk/business/resources/business-insights/14-benefits-of-collecting-reviews" target="_self">benefit from genuine reviews</a>. These include:</p><h3>Increased brand awareness</h3><p>Authentic reviews from satisfied customers can drastically improve brand awareness, helping you attract more potential customers to your business. You can feature these reviews on your website to show trustworthiness or use them to target specific demographics through social media posts highlighting the number of 5-star reviews.</p><h3>Customer retention</h3><p>Not only can genuine reviews help you attract new customers, but they can also help maintain relationships with existing customers. Responding to thank a customer for their review or sincerely addressing any constructive criticism can demonstrate that you value their time and input.</p><p>Learn more about how to build customer relationships with our <a href="https://www.feefo.com/uk/business/resources/customer-retention/complete-guide-customer-retention" target="_self">guide to customer retention</a>.</p><h3>Business improvement</h3><p>Like anything, not every customer will have a perfect experience with your business. Sometimes, a customer may use their review to highlight problems with your product or suggest a future product they would like to see. These reviews are crucial to your business improvement plan, as they can directly show demand and revision areas.</p><h3>Reputation</h3><p>Businesses with many reviews from real people appear more trustworthy and legitimate than those with fewer reviews or reviews from fake accounts. Building a healthy bank of reviews can improve your business' reputation with potential customers and businesses you might work with.</p><h3>Better SEO rankings</h3><p>As mentioned earlier, positive reviews can help your business perform better in online search rankings. Reviews may unintentionally contain keywords that catch when potential customers are searching for products or services, meaning that your business website appears in their search results. The more reviews your business has, the higher the chances of this happening.</p><h2>Collecting Reviews with Feefo</h2><p>Don’t leave your business reviews vulnerable to fakes that could damage your reputation. By collecting customer reviews with Feefo, you can be sure that all of your reviews are 100% genuine — thanks to our <a href="https://www.feefo.com/uk/business/resources/customer-retention/verified-only-vs-open-reviews" target="_self">verification process</a> that ensures only verified customers can review your products.</p><p>We send feedback requests to hundreds of thousands of customers each day. We also help your business target the right demographics through our data capture service — ensuring that you receive relevant information about your customers that can better promote your business to others like them.</p><p>So, if your business is ready to take customer reviews to the next level, <a href="https://www.feefo.com/uk/business/contact" target="_self">contact</a> our customer service team today to find out how we can help.</p>

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The Importance of Real Reviews Your Customers Can Trust

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<p>You can use your reviews to support your customers in their purchasing decisions, monitor the internal performance of particular brands or stores, for example, to better understand your <a href="https://www.feefo.com/uk/business/resources/customer-experience/how-to-improve-your-brands-customer-experience" target="_self">customers' experiences</a> and, finally, boost your conversion rates</p><p>In fact, adding customer reviews to your website can massively increase conversions, especially when they are displayed on product pages. People are 270% more likely to buy a product with five reviews compared to one without any reviews. Our work with the hair and beauty company Salon Services also revealed that customer spending rose by 294% when reviews were showcased online.</p><p>This is all well and good, but how do you get customers to leave reviews in the first place?</p><p>We’ll dig into how you can encourage your customers to leave reviews, progressing them to become brand ambassadors, and how Feefo can help you when it comes to displaying and promoting your best, most reliable reviews.</p><h2>Encourage Your Customers</h2><p>As you may have seen from our <a href="https://www.feefo.com/uk/business/resources/customer-experience/customer-reviews" target="_self">Complete Guide to Customer Feedback</a>, we have seven top tips to encourage your customers to leave reviews. These are:</p><ul><li>Make sure your email stands out in a full inbox</li><li>Thank people for their time before they go to leave a review</li><li>Dare them to be honest, either in a cheeky or more formal way</li><li>Draw attention to what you want them to talk about in your emails</li><li>Tap into their sense of social responsibility</li><li>Use humour and show off your personality whilst remaining professional</li><li>Encourage sympathy by telling them how hard you worked</li></ul><p>While not all of these will work for your brand, it is worth considering how you can utilise some of these tips to get the reviews rolling in.</p><p>Outside of these points, it is also important to consider <em>when</em> to ask for a review. Make sure you are asking your customers for reviews at strategic moments throughout their journey because if you ask at the wrong time, it could result in some negative criticism.</p><p>Customer relationships naturally ebb and flow, so make sure you identify these “moments of happiness” when contacting them for a review. For example, this might be after they have re-purchased a product, tagged you in a post on social media or referred another customer to you.</p><p>Finally, it is always important to follow up on your request if you haven’t heard back straight away. You may have to request a review more than once, but this doesn’t mean it will result in negative feedback for chasing them, as long as you follow up politely and with the understanding that everyone leads busy lives.</p><p></p><h3>Treefo</h3><p>At Feefo, we work with trusted partners to fund tree-planting projects in response to the reviews that you, as a business, collect. You can showcase your sustainability efforts, encourage feedback and give the planet a helping hand.</p><p>The project, <a href="https://www.feefo.com/uk/business/features/treefo" target="_self">Treefo</a>, is simple. Your customer feels good for contributing to the planet and they trust your authenticity and want to continue supporting your business.</p><p>As we know from our <a href="https://www.feefo.com/uk/business/resources/business-insights/the-quest-for-authenticity-verified-reviews-and-sustainability" target="_self">Quest for Authenticity report</a>, 81% of customers feel that companies should do more to improve the environment, and two in three consumers think brands that make a public promise to be sustainable are more trustworthy.</p><p>By adding Treefo to your Feefo subscription, you can incentivise your customers to leave a review and build the trust they have in your brand. Win-win!</p><h2>How to get your reviews noticed</h2><p>There are a number of ways to make sure your reviews get noticed, both onsite and offsite.</p><p>Displaying customer reviews across your website can help build trust in your brand and convince even the most stubborn visitors to click that ‘buy now’ button. So, with as many as <a href="https://www.feefo.com/uk/business/resources/customer-retention/consumer-trends" target="_self">96% of shoppers seeking out reviews</a>, the key is to make it as easy as possible for your customers to find them – from your homepage right through to the checkout.</p><p>Read our full guide on <a href="https://www.feefo.com/uk/business/resources/customer-experience/best-practice-website-integration" target="_self">how website integrations can help your customer reviews get noticed</a>, which will break down where and how you can display reviews across your site.</p><p>In terms of how you can promote your reviews offsite, there are a number of ways to achieve this, but the most prominent options are your social channels and email marketing.</p><h3>Social Media</h3><p>With there being such a varied and captive audience across every social channel, there could be a completely untapped marketing strategy if you aren’t already sharing your positive online reviews across them.</p><p>While Facebook has its own rating and review system, they aren’t verified reviews, so creating your own content and assets that promote your verified reviews is going to be more beneficial in building trust with potential customers.</p><p>How should you promote your reviews across your social channels?</p><p>Once you have collected your strongest reviews and testimonials, the first stage will be to create the content and visuals that are going to go with your social media post.</p><p>Don’t fall into the trap of copying out the whole review - just pick the essential parts that are going to grab the audience's attention. Similarly, with your visual assets, you could include a video testimonial or a bright static image that highlights a key quote to make sure you draw them in to find out more.</p><p>It is important to also thank the customer for their review. As we know from our <a href="https://www.feefo.com/uk/business/resources/customer-experience/navigating-the-negative-report" target="_self">Navigating the Negative report</a>, 69% of people are happy to continue their purchase with a brand if they can see that a company has acknowledged a poor review, apologised and offered a solution.</p><p>Another way that you can share your positive reviews across your own channels is by reposting customer reviews. With X (formerly Twitter), this is a lot simpler, as you can simply retweet any reviews you are tagged or mentioned in. With your Meta channels, such as Facebook and Instagram, more thought will need to be put into how you share this.</p><p>Finally, use a social media calendar to make sure you are striking the right balance between organic content and cross-promotion. Sharing too many reviews can make your brand look overindulgent, but not sharing enough could mean you aren’t making the most of the platforms.</p><h3>Email Marketing</h3><p>Introducing reviews into your personalised emails is a great way to engage your subscribers and make them feel valued. You can prove other customers, like the ones you are emailing, have had positive experiences with your brand, especially when you are launching a new product or service.</p><p>Another way you can use reviews in your outgoing emails is by tailoring the content to specific customers based on their needs or interests. For example, you can use these reviews to directly address a concern by using social proof that puts their minds at ease.</p><h2>Feefo Feedback Request Manager</h2><p>According to our Consumers Trends Report, shoppers don’t always trust what they see online – 72% of them worry about fake feedback. Invite-only reviews, which are guaranteed to come from your genuine customers, are a great way to support prospects as they decide whether to buy from you.</p><p>With our <a href="https://www.feefo.com/uk/business/features/feedback-request-manager" target="_self">Feedback Request Manager</a>, you can step into the shoes of your customers and schedule review requests that align with their convenience. The invite-only approach guarantees heightened engagement and will instil a stronger trust in your brand.</p><p>Find out <a href="https://www.feefo.com/uk/business/resources/customer-experience/how-feefo-reviews-can-work-for-your-business" target="_self">how Feefo reviews can work for your business here</a>.</p>

How to get your customers to leave online reviews

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<p>With as many as <a href="https://www.feefo.com/uk/business/resources/customer-retention/consumer-trends" target="_self">96% of shoppers seeking out reviews</a>, the key is to make it as easy as possible for your customers to find them – from your homepage right through to the checkout.</p><p>But with so much to choose from, where should you start? We’re here to lend a helping hand and show you some of the best ways to bring your website to life, all through the magic of your customer feedback.</p><h2>What is customer review web integration?</h2><p>Customer review web integration is the process of incorporating customer feedback, usually in the form of reviews and ratings, directly into your website.</p><p>This integration often involves embedding review data from third-party platforms, like Feefo, into your site's existing design and structure. By doing so, the reviews become a natural part of your online presence rather than an external afterthought.</p><p>Review integration with your website works through application programming interfaces (APIs) provided by your chosen third-party review platform. These APIs offer tools and code snippets that can be embedded into your website’s backend. This technology fetches real-time data from your review platform’s servers and displays the latest customer reviews and ratings directly onto your website for your visitors to see.</p><p>For small businesses, this can be a game-changer in building a reputable online presence and fostering consumer confidence.</p><h2>Why use third-party integration services?</h2><p>As a small business, making savings where possible can be crucial for keeping your company afloat. So, you may be wondering why it’s necessary to use a third-party integration platform to help you display your reviews.</p><p>The short answer is that collecting and displaying your customer feedback can be tricky – particularly if you’ve never done it before. Independent review platforms are experts at helping businesses make the most of their feedback; from customisation and technical support to acting as social proof, specialist review platforms can do all of the hard work for you, so you have one less thing to worry about.</p><p>Here are some more reasons why you should choose a third-party integration service:</p><ul><li><strong>Streamlined review management </strong>– Third-party platforms are experts in collecting and managing customer feedback. By hiring their services, you offload the complex task of review management, which includes gathering, verifying, and organising reviews. At Feefo, we even have sophisticated tools that protect your business from <a href="https://www.feefo.com/uk/business/features/brand-reputation" target="_self">fake reviews,</a> ensuring stringent quality control.</li><li><strong>Technical reliability and support</strong> – Third-party review platforms are equipped with robust infrastructure designed to handle large volumes of data with high reliability. They offer technical support and regular updates, ensuring the review integration works smoothly and stays up-to-date with the latest web standards and technologies.</li><li><strong>Richer insights and analytics</strong> – Third-party providers often provide in-depth analytics and<a href="https://www.feefo.com/uk/business/features/consumer-insights" target="_self"> insights</a> about customer feedback. These insights can be invaluable for understanding consumer behaviour, identifying areas for improvement, and making informed business decisions. This level of data analysis is typically beyond the scope of what a small business could achieve on its own.</li><li><strong>Competitive advantage</strong> – A well-integrated review system can set you apart from competitors. It demonstrates a commitment to transparency and customer satisfaction. Businesses that actively engage with customer reviews are often perceived as more customer-centric, enhancing their brand image and loyalty.</li><li><strong>SEO benefits</strong> – Integrating customer reviews from established platforms can improve your website’s <a href="https://www.feefo.com/uk/business/resources/customer-acquisition/organic-traffic-seo" target="_self">Search Engine Optimisation (SEO)</a>. Search engines, like Google, value fresh, trustworthy, and relevant content. Regularly updated customer reviews can contribute to these factors, potentially improving your website's search rankings.</li><li><strong>Enhanced credibility and trust</strong> – As well as trust being a significant factor in your website’s organic search rankings, it’s also a key signal for your customers. Using a third-party platform for customer reviews adds more credibility to your website. Customers often perceive reviews on established independent platforms as more authentic and unbiased compared to testimonials directly hosted on a business's site. This perception of impartiality can significantly boost consumer trust.</li></ul><h2>How can I integrate software into my website?</h2><p>Integrating customer review software into your website may seem daunting, especially for small business owners without extensive technical expertise. However, platforms like Feefo make this process straightforward.</p><p>Our customisable widgets seamlessly integrate with your website to proudly showcase your hard-earned customer reviews and ratings. We also provide you with dedicated client pages where you can craft your brand’s narrative and offer a comprehensive view of your business’s reputation.</p><p>These review <a href="https://www.feefo.com/uk/business/features/display-reviews" target="_self">display features</a> are all part of our service offering, and we’re also on hand to provide support whenever you need it.</p><h2>Where should I display customer reviews on my website?</h2><h3>Homepage</h3><p>Your homepage is your virtual shop window. It must look inviting and entice visitors to come inside and look around. Shoppers can be fickle these days; with so many choices online, they could jump ship to a competitor’s site at any moment, so doing everything you can to pique their interest early is essential. Reviews and user-generated content, such as photos and videos, can play a huge role in helping to capture their attention and keep them on-site longer.</p><p>Let’s look at some ways our widgets can help bring your homepage to life.</p><p><strong>1. Service Review Carousel</strong></p><p>Our service review carousel is the perfect option if you want to show off your best reviews but don’t have much space on your homepage. It catches the eye by automatically scrolling through your top reviews, ensuring that feedback won’t be missed.</p><figure style="text-align: center"><div data-img-caption-container="true" style="display: inline-block; text-align: center;"><img src="https://eu-images.contentstack.com/v3/assets/bltc0d0a8caf49440b8/blt28ad60264cee7e4b/6593ff46802d370407bd3239/image.png" height="auto" style="text-align: center;" /></div></figure><p></p><p><strong>2. Media Gallery</strong></p><p>There’s no better way to grab shoppers’ attention than with genuine photos and videos of your products in the real world! People can see exactly what your products look like, that they’re high quality and, most importantly, that your customers are happy. User-generated content is fantastic at giving your website a friendlier, more welcoming feel, with <a href="https://www.nosto.com/blog/report-consumer-marketing-perspectives-on-content-in-the-digital-age/" target="_blank">79% of shoppers even saying that it now plays a huge part in influencing what they buy.</a></p><p></p><figure style="text-align: center"><div data-img-caption-container="true" style="display: inline-block; text-align: center;"><img src="https://eu-images.contentstack.com/v3/assets/bltc0d0a8caf49440b8/blt0e4f58bc199a0c95/6593ff7fb38ded040ae2a510/image.png" height="auto" style="text-align: center;" /></div></figure><span><br /></span><p><strong>3. Slide-Out Reviews Tab</strong></p><p>Suppose you’re looking for something a little more subtle but still want to keep your customer reviews in people’s eyelines. In that case, our slide-out review tab sticks to the side of your page and follows shoppers as they scroll up and down, ensuring they’re constantly getting the reassurance they need, no matter where they are on your site.</p><p></p><figure style="text-align: center"><div data-img-caption-container="true" style="display: inline-block; text-align: center;"><img src="https://eu-images.contentstack.com/v3/assets/bltc0d0a8caf49440b8/bltea9e4a9847344f20/6594111cda0d8e040ada1eaf/image.png" height="auto" style="text-align: center;" /></div></figure><p></p><h3>Product Pages</h3><p>How can you turn a browser into a buyer? Reviews can play a huge role, with <a href="https://www.feefo.com/uk/business/resources/customer-retention/consumer-trends" target="_self">65% of people reading reviews</a> before purchasing. They build trust in the quality of what you sell and give shoppers more information that might be missing from your product descriptions.</p><p>Here’s how we recommend displaying your Feefo reviews on your product pages to get shoppers clicking that all-important ‘add to basket’ button.</p><p><strong>1. On-Page Reviews</strong></p><p>Our on-page reviews widget isn’t just a great way to display all of your most recent product reviews, it also gives you all the SEO benefits of collecting customer reviews. It automatically marks up your reviews with the correct schema, meaning that as long as you hit the requirements, your product pages could be eligible for organic stars, which help you stand out in search.</p><p><a href="https://www.feefo.com/uk/business/resources/customer-experience/google-reviews" target="_self">Find out more about the benefits of organic stars in our guide.</a></p><p><strong>2. Product Attributes</strong></p><p>Product attributes are our way of giving your customers more helpful information about your products. You know, the sort of insight that only people who have really used your product can tell you.</p><p>It’s quick and easy, too. Simply choose whatever aspects of your product you’d like your customers to rate and add them as part of your feedback request. Then, a handy attributes chart will appear alongside your on-page reviews, helping shoppers to make up their minds even faster.</p><p><strong>3. Dynamic Topic Display</strong></p><p>Build a buzz around your products by showing shoppers what customers love most about them. Our <a href="https://www.feefo.com/uk/business/features/dynamic-topic-display" target="_self">dynamic topic display widget</a> uses AI technology to analyse the themes mentioned most in your customer feedback, from fit and quality to delivery and customer service. It looks great at the top of a product page or next to key calls to action and can even be linked to your on-page reviews widget.</p><h3>Checkout</h3><p>All of your hard work has got your customer to the checkout, but that doesn’t mean you can take your hands off the wheel. A massive <a href="https://www.salecycle.com/blog/featured/10-fascinating-stats-cart-abandonment/" target="_blank">74% of online retail purchases are abandoned,</a> with shoppers saying they’ve left the checkout process because they didn’t trust the site.</p><p>That’s why building trust here is so important, even at this late stage. And yet, it’s a trick that many retailers miss. With Feefo, it’s easy to make reviews a seamless part of your checkout process. Here are a couple of options we recommend:</p><p><strong>1. Highlighted Snippets</strong></p><p>Some short, glowing quotes from your customers can go a long way to reassure shoppers and remind them that they can trust you to deliver a fantastic service. Our highlighted snippets widget automatically pulls the best quotes from your reviews and doesn’t take up much space, so it’s perfect for that extra level of reassurance on your checkout page.</p><p><strong>2. Trusted Service Award Badge</strong></p><p>If you’ve been lucky enough to have won one of our coveted <a href="https://www.feefo.com/uk/business/resources/customer-experience/is-your-service-exceptional-enough-to-win-one-of-our-most-exclusive-accolades" target="_self">Exceptional Service badges,</a> showing that off right from your homepage through to your checkout keeps your award-winning service at the front of customers’ minds.</p><h2>Customer &amp; Product Reviews</h2><p>If you’re looking to start collecting and <a href="https://www.feefo.com/uk/business/features/display-reviews" target="_self">displaying reviews</a>, you might be wondering which platform is the best to help you gather, monitor, and analyse your customer feedback.</p><p>From<a href="https://www.feefo.com/uk/business/resources/customer-experience/open-vs-invite-only-reviews" target="_self"> invite-only to open review platforms</a> and services specialising in review collection for business-to-consumer (B2C) or business-to-business (B2B) models, it’s essential to do thorough research when making your decision.</p><p>At Feefo, we’re focused on helping businesses gain verified and authentic feedback to build trust and credibility.</p><p>We simplify the process of collecting, analysing, and leveraging your customer reviews to boost your brand. Our library of APIs, tools, and widgets provide personalised and user-friendly services that are ideal for gathering feedback for any campaign.</p><p>Whether you’re looking to crack down on <a href="https://www.feefo.com/uk/business/features/brand-reputation" target="_self">fake reviews</a>, require <a href="https://www.feefo.com/uk/business/features/advanced-analytics" target="_self">advanced analytics</a> to provide deep insights into customer experiences, or want to find out what motivates your customers with <a href="https://www.feefo.com/uk/business/features/surveys" target="_self">surveys,</a> we can help.</p><p>We work with thousands of B2B companies to improve their offerings and services and build customer trust.</p><h3>If you need more advice</h3><p>Hopefully, we’ve managed to get your imagination racing with loads of ideas to decorate your site with customer feedback.</p><p>Our incredible support team is always on hand to help you get the most out of Feefo, and we have plenty more helpful tips and tricks on our <a href="https://www.feefo.com/uk/business/resources" target="_self">blog.</a></p><p>If you have any questions, need more guidance, or would like to know more about some of our featured products, please <a href="https://www.feefo.com/uk/business/enquiry/get-in-touch" target="_self">get in touch.</a></p>