What is Brand Awareness and How Do You Build a Successful Campaign?

Coca-Cola, Apple, Starbucks, McDonald’s, Heinz. Whether you’ve ever shopped with these brands or not, you’ll know their names, logos, and what they offer. It’s also likely you’ll have heard feedback about the brands from friends, family and work colleagues if you don’t have your own.

Whether these names trigger a childhood memory of French fries and milkshakes, your favourite pair of trainers, or family meals of beans on toast — it’s undeniable that these brands are household names.


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