A cruelty free business does not use any ingredients that have been tested on animals. To prove this, it needs a cruelty free certification from a reputable third party.

Cruelty free

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This brand ensures that all its experiences respect the environment and animal welfare. It must monitor and evaluate the impact of experiences it offers. Businesses need to provide the appropriate licenses and policies.

Cruelty free experiences

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The brand does not use any ingredients or materials derived from animals in any of its products, packaging or manufacturing processes. There should be full transparency on all the ingredients used, and/ or the business will need to provide a vegan certification from a reputable third party, or a full list of ingredients, components or materials used.

100% vegan

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Vegan friendly businesses must offer at least 30% of vegan products or experiences as part of their offering. The business should provide descriptions of the vegan products and experiences, lists of ingredients, and clear labelling and strategy.

Vegan friendly

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This company takes action to minimise biodiversity loss. There is no involvement from the brand in activities that harm wildlife or natural habitats, and it reports on its efforts to preserve biodiversity. The business must provide documentation to support this, such as the relevant policies, reports and evidence of the brand’s efforts.

Protects biodiversity

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This brand demonstrates that it is working towards reversing biodiversity loss. This includes having a documented policy on conserving biodiversity, taking steps to minimise environmental impact, engaging in restoration efforts that benefit biodiversity, and regularly reporting on its efforts. The business will need to provide the relevant policies, documents and reports to qualify.

Restores biodiversity

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This business uses 100% sustainable palm oil in all its products. For food and drink, the company’s sustainable palm oil must be at least 50% Segregated across the business. Health and beauty brands should hold a Mass Balance certification. As proof, the business needs to provide a Roundtable on Sustainable Palm oil certification or an International Sustainability and Carbon Certification.

Sustainable palm oil

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Protecting Biodiversity and Animal Welfare

Protecting Biodiversity and Animal Welfare

Protecting Biodiversity and Animal Welfare

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