DHL eCommerce UK, the logistics company that provides UK and Worldwide parcel delivery, are a company with a purpose: to connect people and improve lives. They turned to Feefo three years ago to help them collect authentic, trustworthy reviews and encapsulate their customers' voices to understand every aspect of their service.  DHL have collected over 80,000 reviews with Feefo in the last 12 months alone.

We spoke to Tracy Hodges, Head of Product, at DHL eCommerce UK about their reasons for turning to Feefo and their recent adoption of our sustainability initiative, Treefo.                  <h3>How do reviews fit into your brand strategy?  </h3>Feefo is an impartial and trusted company which supports us to listen and learn from our customers using reviews and feedback. Feefo only ask verified customers to leave a review, providing genuine insight to help us be customer centric.  How our customers rate and view our service really matters to us. We believe in open and honest communication. We use customer feedback (good or bad) to implement changes across our business, improve the delivery experience or praise the hardworking staff across the country for going that extra mile for customers. We commit to responding to all customers who leave a review as we recognise the importance of an individual’s experience. If a customer is happy to talk with us about their personal experience, they will receive a call from our dedicated team.

<h3>You recently signed up for Feefo’s new sustainability initiative, Treefo, which enables brands to fund tree-planting projects for every review they collect. Why do you think it’s important for brands to embrace and reach their ESG targets?</h3>We see Treefo as a complementary activity to the work being undertaken by DHL to achieve our sustainability targets. Treefo enables our customers to directly engage and positively contribute to sustainability, and our goal is to listen and respond to our customers.Having an ESG program helps boost brand recognition and promotes customer loyalty. Customers care more than ever about what a company does to support sustainability and wider long-term societal and environmental issues. At DHL, our purpose is to connect people and improve lives. We deliver this by embracing ESG. Our goals are: Environment - Clean operations for climate protection, Social - Great company to work for all, Governance - Highly trusted company. <h3>Congratulations on winning a Gold Trusted Services Award this year! We’re so pleased to recognise your commitment to great service.</h3>We are delighted to have been awarded a Gold Trusted Services Award. Our teams consistently go above and beyond to deliver an exceptional level of service and it is great to be externally recognised for this. <h3>Why does DHL choose Feefo over other review providers?</h3>Millions of shoppers use Feefo to make better buying decisions in their everyday lives and hundreds of brands all over the world use Feefo to get a better idea of what makes their customers tick. It’s Feefo’s transparent and independent approach that makes the difference for us at DHL eCommerce UK – they believe honest communication between the brand and the customer is better for both.

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What is Treefo?

Treefo is simple. We fund tree planting projects on your behalf for every review you collect. Your customer feels good for contributing to the planet. They trust your authenticity as a sustainability-conscious brand and want to continue supporting your brand.

Turning feedback into forests

Collect more feedback - If you want customers to share feedback, they need motivation. Treefo is their chance to do good for the planet and help your business, meaning they’re more likely to do it again.Convert more customers - We know people want to shop with brands that champion sustainability. Display the eye-catching Treefo badge across your campaigns and encourage more browsers into buyers.&nbsp;Show appreciation for feedback - They leave reviews, you fund planting a tree. Not so much an incentive, as a love note to the planet and your customers.&nbsp;

One: Add Treefo to your subscription. Choose your allocation of trees based on the reviews you hope to collect.&nbsp;&nbsp;&nbsp;Two: Incorporate Treefo messaging to your customer feedback request and watch your response rate grow.Three: We fulfil your tree-planting wishes with help from our trusted partner.&nbsp;&nbsp;And, finally...&nbsp;Four: You get eye-catching assets to share across channels and highlight your sustainability ambitions.&nbsp;

How Does it Work?

Consumers care about the planet, and so do we. We’re not just some bot-using, knee-jerking, box-ticking synthetics who don’t care about the environment. We’re the world’s leading verified reviews platform - not to brag - and we really care about the planet.&nbsp;&nbsp;We didn’t pick our tree-planting partners through a lucky-dip. We thought about it long and hard. We were drawn to the founders' mission, to galvanise collective action and address the climate crisis.

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Treefo

With the recent <a href="https://www.unep.org/resources/report/climate-change-2023-synthesis-report" target="_self">Intergovernmental Panel on Climate Change (IPCC) report</a> showing that the effects of climate change are escalating, sustainability and the environment are more important than ever.&nbsp;&nbsp;We know many companies recognise the importance of implementing sustainable practices in order to reduce their environmental impact. But sustainability isn't just good for the environment - it's good for business too.&nbsp;&nbsp;At its heart, sustainability refers to the ability of an organisation to meet the needs of the present without compromising the ability of future generations to meet their own needs. It encompasses a range of interconnected economic, social, and environmental factors that impact a business’s long-term health and success.&nbsp;&nbsp;The United Nations <a href="https://www.feefo.com/uk/business/resources/business-insights/united-nations-sustainable-development-goals" target="_self">Sustainable Development Goals (SDGs)</a> aim to address these economic, social, and environmental factors. And these goals form the basis of our <a href="https://www.feefo.com/uk/business/features/sustainability-awareness-solution/ecolabels" target="_self">Feefo Sustainability Awareness Solution</a>, which allows businesses to demonstrate the positive steps they are taking.&nbsp;<h3>How sustainability can benefit a business&nbsp;</h3>Firstly, sustainability can help companies save money. By reducing their energy consumption and waste output, companies can lower operating costs and increase profits. For example, using renewable energy sources like solar or wind power is often cheaper in the long run than relying on non-renewable sources like fossil fuels. Similarly, implementing recycling programs can reduce waste disposal costs and provide companies with valuable raw materials for production.&nbsp;In addition to cost savings, sustainability can now help companies attract and retain customers. Consumers are becoming increasingly aware of the impact their purchasing decisions have on the environment and are often willing to pay more for products and services that are produced sustainably. By proving their sustainable practices, companies can differentiate themselves from competitors and appeal to environmentally-conscious consumers.&nbsp;Sustainability also benefits companies by improving their brand reputation. Environmentally responsible organisations are often viewed more positively by consumers, which can lead to increased brand loyalty. In addition, many investors are also looking for companies that focus on sustainability, as they see it as a sign of good corporate governance and long-term financial stability. That’s not all. It can help organisations attract and keep the best employees in the market. A survey by IMB showed that 71% of job seekers want to work for companies that take their sustainability obligations seriously. In fact, in a separate study, 75% of millennials said they’d be happy to work for less money at a company that shared their values on things like sustainability.&nbsp;&nbsp;&nbsp;Finally, sustainability can also help companies comply with regulations and avoid legal penalties. As governments worldwide continue to tighten environmental regulations, companies that fail to implement sustainable practices may face fines or legal action. By proactively adopting sustainable practices, companies can avoid these risks and guarantee compliance with environmental regulations.&nbsp;<h3>How to showcase your sustainability achievements&nbsp;</h3>So, if you’re making strides when it comes to sustainability, it makes sense to let others know about it - whether that be customers, clients, investors, or employees. But people are increasingly wary of greenwashing, with a government survey indicating around 40% of consumers do not trust sustainability claims made by companies.&nbsp;One answer to this is to get your sustainability achievements verified. Feefo is known and respected for its verified reviews. Now we offer sustainability verification too, in the form of ecolabels.&nbsp;Following successful accreditation, companies can <a href="https://www.feefo.com/uk/business/features/sustainability-awareness-solution/ecolabels" target="_self">display clear, recognisable, sustainability </a>ecolabels for specific steps they take. There are six categories, and they cover:&nbsp;&nbsp;<ul style="text-align: left;"><li>Stable climate</li><li>Clean Planet</li><li>Responsible resource use and production</li><li>Healthy people</li><li>Thriving communities</li><li>Protecting biodiversity and animal welfare</li></ul>Find out more about <a href="https://www.feefo.com/uk/business/features/sustainability-awareness-solution/ecolabels" target="_self">how Feefo’s Sustainability Awareness Solution can benefit your business</a> online, orget in touch with one of our team by email: <a href="mailto:sales@feefo.com">sales@feefo.com</a> or call us on 0203 362 4209.

DHL eCommerce UK adopt Treefo to help their customers engage with sustainability

DHL eCommerce UK adopt Treefo to help their customers engage with sustainability

DHL eCommerce UK adopt Treefo to help their customers engage with sustainability

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