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ethy wants a world where shopping doesn't come at the expense of the environment, people or animals.

ethy developed their sustainability standards to help brands be more transparent with their ESG credentials.

The ethy sustainability standards provide brands and consumers with a system of transformations.

What drives ethy?

Feefo’s verification feedback technology together with ethy’s sector expertise creates a partnership that provides responsible companies with the tools and credibility to effectively communicate their sustainability journeys and support consumers who want to make more sustainable choices.The partnership between Feefo and ethy is driven by a shared belief in the importance of transparency and building trust with customers. Both Feefo and ethy understand that in today’s market, customers are looking for more than just a good product or service - they also want to know that they are making a positive difference for people and the planet. By joining forces, Feefo and ethy are able to offer a comprehensive solution that helps businesses meet the needs and expectations of today's consumers.ethy empowers brands and consumers to act for a more sustainable future by helping brands to build their sustainability story around the UN Sustainable Development Goals through ethy sustainability claims verification and consumer-friendly ecolabels. ethy's holistic and transparent sustainability standards were developed in partnership with industry leaders such as ClimatePartner, Edinburgh Innovations, Carbon Neutral Britain and Ecologi.Having recently been called by the Financial Times as ‘<a href="https://www.ft.com/content/b3907a59-2561-45c0-bff3-d8c658406bb0">Great tech for greener living</a>’ ethy’s consumer platform includes a ‘free-to-download and beautifully designed app’ to help ethy’s clients improve their brand awareness among the 10,000+ conscious shoppers across the UK.Verified brands receive certification, a sustainability profile and a set of clear ecolabels to use on websites, products and marketing, so consumers can easily see what actions brands are taking to be more sustainable and to tackle climate change. Brands gain clear validation on their sustainability claims to create transparent, trusted relationships with their customers while taking a stance against greenwashing.