Unfortunately, as your customer service representative explained to you, a faster turnaround time was selected for your order. The standard turnaround time for your order would be 7 days, but the order was placed with a turnaround time of 4 days. In order to meet these quicker deadlines, we will have to both expedite production and expedite shipping, both of which increase the cost of the order. I'm sorry to hear that this rush turnaround time was selected unintentionally on your part, however the increase in price you saw had nothing to do with our First Time Customer Discount. We hope you give Printivity another try, and we would be happy to help you coordinate your order details ahead of time to help you make sure that everything looks correct!