Case Studies

Andertons Case Study

Published on 14th February, 2018


“We’re extremely impressed to see the impact Feefo reviews and insights has had on the business over the past year. Our customers clearly feel more confi dent about purchasing products that display real opinions of fellow shoppers. At Salon Services, we’re now using the insights we gain from every review to inform and drive improvements across the entire business.”

Nick Dover, eCommerce Performance Marketing Manager

What’s inside?

Andertons, the musical instrument retailer, relies on traffic from their social channels. After implementing Advertising for Facebook with Feefo, and split-testing against ads without, they reported:

  • 151% higher conversion rate on ads
  • 190% increase in overall conversion value
  • 30% higher return on ad spend (ROAS)
  • 11% reduction in cost-per-click (CPC) for ads featuring

Read this case study to find out how.

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