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Feefo acquires Reevoo to meet escalating global demand for data-driven customer insights

Published on 01 September, 2021

Feefo, the leading customer reviews and insights platform has acquired Reevoo, the consumer reviews and feedback business. The two companies will merge to form a new enlarged organisation with the intention to provide clients with data driven insights across all potential touchpoints in the customer journey.

The acquisition brings together two established companies in the CX and customer insights sector and comes at a time when data and analytics are helping to transform and personalise customer experience journeys. Together, the companies currently support 4,000 brands globally including Kia, BA Holidays, Saga Group, Expedia and Currys PC World. With existing operations in the UK, USA and Australia, the acquisition will support the company’s overseas expansion strategy.

The Reevoo and Feefo businesses share common values around the belief in the crucial importance and credibility of verified trusted customer reviews. At the heart of the new combined organisation is investment in technology and talent. Feefo will continue to deliver best in class customer feedback analytics by providing clients with powerful tools to analyse credible consumer data, swiftly and at scale. In addition, businesses will benefit from new software services to strengthen the engagement with their customers with a focus on data analytics and insight reporting around CX, e-commerce and customer journeys. A further and significant investment in technology will see the business double its software development team to 65 over the next six to twelve months to fuel the company’s ambitious product roadmap.

Feefo Chief Executive Officer Tony Wheble will lead the combined company as group CEO, and commented that; “We are delighted to be welcoming the Reevoo team and their impressive list of Enterprise clients into the enlarged Group. The two businesses have complimentary client lists and share a common set of values, most notably where authentic verified customer feedback and real data integrity are at the core of what we do.”

Wheble explained that “The enlarged business intends to invest further in its technology and talent base. Future product innovation will continue to focus on the provision of valuable data driven insight to our respective clients, using powerful software tools and AI driven analytics.” 

Feefo was founded in 2010 with offices in London and Petersfield. Reevoo was founded in 2005 and is based in London. The enlarged company will raise headcount from 100 to approx. 150 with 30 plus new tech positions opening up in the next six to 12 months.



Notes to editors

Media contacts:

Sofia Cabrera / Toby Earnshaw 

About Feefo:

Feefo is a leading global customer reviews and insights platform. Its mission is to empower brands to fully understand how their customers experience their product or service.

The Feefo suite of software, combined with its technical solutions expertise, enables its clients to gain a deeper understanding of customer sentiment, behaviour and intent. This empowers them with insights to make better business decisions and improve their return on investment. With 96% of customers relying on reviews to purchase, Feefo also creates trust between consumers and businesses by adopting a unique approach to only collect verified reviews from real people.

Feefo’s agile platform is trusted by more than 4,000 brands globally, including Kia, Iceland and Mamas & Papas, who rely on it to supply smart insights that transform their customer experiences and ultimately see better outcomes.

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