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Hi Diane, Thank you for your feedback and the lovely photo of your GSD. We are very sorry to hear of your disappointment with the price increase. The increases we have seen and will be seeing later in the year are double digit and we have no choice but to pass these on with higher retail prices. This seems worse when we have been in a low inflation period for many years. Unfortunately, as a retailer that sells only the best products and therefore those with high levels of high quality, high welfare meat we are likely to see bigger increases than others. Due to the massive increase in pet ownership and a reduction in meat consumption in the UK and Europe this has caused a limitation on supply and with other factors such as fuel, transport and labour increasing in price prices have risen exponentially.We remain very hopeful that when the world returns to normal, we will see prices reduce again and as soon as they do we can assure you we will pass this on immediately. We would like to take this opportunity to thank you for your continued loyalty and custom. Best Wishes, The More Team