We’re sorry you feel that way about our membership programme. Fyne+ has been designed for our customers looking for specific, new releases, and for customers who purchase regularly. The benefits include free next-day delivery for a whole year, advanced access to in-demand whiskies, exclusive ballots for rare bottles, and an increase in loyalty points gained per purchase. We never intend to force customers into a specific buying habit, but rather to offer benefits for those who purchase frequently.
We do appreciate you sharing your perspective, and I've passed it on to the team - we are always looking to improve our service. We’re here to help if you have any further questions or need more information on how it works.