Blue Chip Feed Limited was founded in 1996 by Clare Blaskey, and was named after her horse, Blue Chip. Having had horses all her life and whilst working for another feed company, Clare knew there had to be a better way of feeding horses and ponies, as both veterinary science and the realisation of the importance of nutrition in the human athlete had greatly evolved. Feed Balancers were a totally new concept, much research had gone on in the USA into the effectiveness of Prebiotics and Probiotics in a variety of animals, and in Kentucky the research had included the horse. Clare contacted a company that was at the forefront of this research, and they sent someone to see her to explain their product and the amazing beneficial effects it could have on horse’s health. In addition they had also developed organic, chelated minerals. These natural minerals are attached to a protein and this makes them more easily absorbed and therefore utilized better by the horse. These cutting edge innovations came at a great cost, and everyone told her it would be impossible to sell a sack of feed for over £35, but what the larger feed companies had failed to realise was how cost effective to the horse owner using a feed balancer could be.
Blue Chip is a small company, but all the members of the BLue Chip team are very good at multitasking and ensure the company's smooth running on a daily basis. There are just three full time staff in the office; Jess, Molly and Beth Blue Chip’s online marketing and website management is dealt with by Jessica, the commercial and office side of the business is handled by Molly and the the Managing Director is Steve, who looks after the export accounts.
Feed balancers and supplements are Blue Chip’s passion but they never stick to the tried and tested, and are always looking to bring something new to the market place; something that will really make a difference to horses and ponies helping them to live longer, healthier active lives.
