Feefo Trusted Merchant Accreditation

Annual accreditation recognising excellence in customer service.

Trusted Merchant

Now into its third year, the annual Feefo Trusted Merchant accreditation has been announced for 2016.

What is the Feefo Trusted Merchant accreditation?

The accreditation recognises the hard-work and excellent customer service that merchants consistently deliver, in the eyes of their genuine customers. Businesses that meet the criteria, have been accredited as either a 'Trusted Merchant' or a 'Gold Trusted Merchant'.

Additionally, this year sees a new accreditation, Feefo Commended, which identifies the fantastic work that some merchants deliver, but for fewer customers. Feefo Commended Merchants display a constantly high level of customer service over a greater period of time, but don’t necessarily achieve the high volume of responses required for Trusted Merchants.

How are the Feefo Trusted Merchant accolades calculated?

The Trusted Merchant award is only available to Feefo merchants, and based upon the data received over the duration of the previous year. For 2016, to become a:

Gold Trusted Merchant, a business is required to receive 100 replies or more, with an average Service Rating of between 95% and 100%.

Trusted Merchant, a business is required to receive 100 replies or more, with an average Service Rating of between 85% and 94.9%.

Commended Merchant, a business is required to receive between 50 — 99 replies, be a Feefo merchant for longer than a year, with an average Service Rating of between 95% and higher.

#FeefoTrusted

The ratings and reviews collated by Feefo are verified via sales data, which ensures that only those customers that have genuinely completed a transaction with a business are invited to provide feedback. This makes the annual Trusted Merchant accreditation highly desirable and well respected, as it is based upon the views of customers and not industry judges.

As a visible reassurance of their customer-generated Service Rating, we invite all merchants that have received the accreditation to display the certification on their website and proudly announce it on Social Media using the hashtag #FeefoTrusted.