Vertu Motors opens Infiniti Newcastle on September 15th, 2014, which will become the tenth Infiniti Centre in the UK and the first in the North East. The new centre, where £500,000 has been invested in its development, is located at Silverlink Retail Park in Newcastle, and covers the areas of Tyne and Wear, County Durham and Teesside, being easily accessible from Newcastle, Sunderland, Middlesbrough, Stockton, Hartlepool, Morpeth, Carlisle, and Hexham. The dealership has the style, look and feel of the brand, which prides itself in operating in a similar fashion to a five star hotel. Each Infiniti Centre is unique, with bespoke furnishing, creating a luxurious environment and Infiniti Newcastle is no different. Every member of the Infiniti Newcastle team is a 'brand ambassador', trained to advise customers on the model best suited to their needs and able to deliver outstanding customer service. Sold globally in 50 different countries, the premium Infiniti brand was launched in 1989. Currently manufactured in Japan and the United States, its first European manufacturing plant is set to open in Sunderland next year as the brand expands into Europe. Amongst other models, Infiniti Newcastle will be selling the recently launched Q50, a premium sports saloon packed with leading edge technologies alongside a full hybrid version designed with both performance and efficiency in mind. This will be followed by the Infiniti Q30 which will be manufactured in Sunderland next year. Vertu Motors plc, which trades under the Bristol Street Motors, Macklin Motors, Vertu Honda, Vertu Volkswagen, Farnell Land Rover brands, was formed in late 2006 to acquire and consolidate UK motor retail businesses. Since flotation in December 2006, the Group has established itself as a major player in the United Kingdom automotive retail sector and operates 112 outlets, representing 21 manufacturers, across the UK.
