Salon_Services.png

<h2>The challenge</h2>With more than 250 stores across the UK, Salon Services offer a wide range of professional hair and beauty products exclusively to the beauty trade.With the UK’s beauty industry booming and a growing number of salons choosing to purchase their cosmetics and salon equipment online, Salon Services needed a way to show customers that their products were trusted by fellow industry professionals. As part of their digital strategy, they wanted to implement a feedback platform on their website, which could help drive sales by creating more engaging product pages, while at the same time increasing consumer confidence in the Salon Services brand.

eCommerce Performance Marketing Manager

<h2>The solution</h2>Salon Services partnered with Feefo to start collecting customer reviews across a range of products. Thanks to Feefo’s easy-to-use feedback request forms, the reviews started flooding in.It was a breeze for Salon Services to integrate the feedback they received into the relevant product pages on their website; and because Feefo only allows real reviews from genuine customers, shoppers could be safe in the knowledge that the opinions were a true reflection of the quality of products on offer. The more reviews displayed on the product page, the more confidence shoppers started to have in buying that product. It was important, however, that Salon Services were able to collect a range of reviews, both good and bad. As the reviews and star rating increased on each product page, so too did the conversions. Products with 4-4.9 stars saw 173% more sales than those without reviews.<h2>The results</h2>Since 2017, Salon Services has collected over 1,000 product and service reviews through Feefo, achieving an average rating of 4.2 stars.As the number of reviews collected for each product increased, so too did the brand’s impressive conversion rate. Product pages with 20 or more reviews saw an incredible 334% increase in conversions compared to those without.This increase in engagement carried over into sales. Spend on products containing reviews increased up to 294% thanks to the greater levels of insight available to customers when shopping through the Salon Services website. Customers were now more confident when choosing to buy as they were able to rely on the real opinions of fellow professionals to guide their decisions.Interestingly, products with five stars saw a lower increase in product performance, demonstrating that consumers don’t necessarily believe a product can be flawless, and that a mix of reviews, both positive and negative, actually helps to increase consumer trust in your brand.

If you want a demo of how Feefo could work for you, or discuss our solutions and opportunities further, get in touch and one of our friendly team will be happy to answer any queries.

Want to find out more about Feefo? Get in touch

Fill out your details below and one of our friendly experts will be in touch to show you around Feefo.

Reviews are just the beginning. At Feefo, we build lasting relationships with brands around the world who choose us to help translate customer feedback into actionable insight. 

Start collecting trusted reviews with Feefo 

At Feefo, we help you choose with confidence because behind every right decision is a reliable review. 

Increase sales and boost conversion rates

Reach new audiences and improve your brand reputation

Drive traffic to your site and grow new consumer confidence 

Why Feefo

Get in touch

Extras, extras, come and get your extras...

View all features

Sustainability features

Search by solution

Upgrades

Integrations

Why Feefo’s verified reviews stand out

Reviews are the backbone of online trust. While reviews are instrumental in boosting trust and offering valuable glimpses, Feefo's authenticated reviews take it a step further, setting a new gold standard.

UK voice over Feefo brand video. 90 second video.

Feefo_brand_video_-_Main_comp_-_UK_[Medium].mp4

Want to find out more about Feefo?

All Features

You value authenticity, and so do we. Feefo ensures <a href="https://www.feefo.com/uk/business/features/feedback-request-manager" target="_self">only verified customers can leave reviews</a>. Say goodbye to fake feedback and embrace genuine insights from your real-life patrons. Elevate customer trust and reap the benefits of authentic feedback with our flexible review management system to generate quick responses and detailed replies.

Genuine reviews for authentic insights

Step into the shoes of your customers and schedule review requests that align with their convenience. Our invite-only approach guarantees heightened engagement and instils a stronger trust in your brand. With Feefo's Feedback Request Manager, customise your communication — from design to specific form fields — mirroring the essence of your brand.

Customise, engage, and boost confidence

They say a picture paints a thousand words; fresh user-generated images let your customers share their stories. Encourage visual responses and showcase them across your marketing avenues and communication channels. Not only does this enhance trust and drive conversions, but a boost in your Google rankings is a delightful cherry on top.

Visualise feedback with photo reviews

Curious about a facet of your business? Extend the conversation with brand-centric questionnaires. Reach out to your audience — be it customers, employees, or prospects — and unearth tailored insights. For nuanced, specific, or anonymous feedback, Feefo surveys are your go-to tool.

Connect with your customers through Feefo surveys

Collect reviews

The_gold_standard_in_review_collection_Hero-image.png

Collect Reviews

With a wide range of tailored on-page display options, you can make sure your best reviews are always in the spotlight by showcasing your standout testimonials. Elevate your brand's image by making these reviews a focal point, effortlessly converting intrigued visitors into confident customers.

Every review tells a story

Captivate potential clients by proudly flaunting reviews and star ratings on product pages. Effortlessly broadcast authentic customer feedback in real-time, ensuring your on-page reviews seamlessly align with your brand's persona.

Let your stars shine

As an impressive 96% of consumers seek out reviews prior to a purchase, you’ll want to ensure Feefo reviews accompany them throughout their online journey. Engaging visitors with this insight maximises the chance of transforming them into valued customers.

Harness the power of reviews

Our Google partnerships empower you to effortlessly showcase trusted Feefo reviews, enhancing your SEO and elevating your online visibility. Enrich your site with photo reviews, supercharging your SEO from the moment feedback rolls in.

SEO speaks volumes

Cement brand loyalty by transparently presenting customer reviews and ratings. Employ our tailored review displays to build consumer trust and engagement, reinforcing that yours is a brand worth believing in.

A brand that earns trust

As proud collaborators with the world's premier search engine, you have the chance to illuminate your Feefo stars within Google ads. This stellar integration not only amplifies trust but also entices customers to your digital doorstep.

Salon Services boost online conversion by 334% with Feefo

Salon Services boost online conversion by 334% with Feefo

Salon Services boost online conversion by 334% with Feefo

You may also enjoy reading...

Want to find out more about Feefo? Get in touch