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HomeFuels Direct has been providing a convenient way to order heating oil and other home heating products since 2008. To provide new customers with the confidence to use its service, the company began collecting Feefo customer reviews and has seen the following results:&nbsp;<ul><li>200% increase in website traffic</li><li>69% increase in year-on-year sales</li><li>Increase in social media engagement</li><li>Actionable insights.</li></ul>Read this case study to find out how.&nbsp;<h2>Introduction&nbsp;&nbsp;</h2>HomeFuels Direct has been providing a convenient way to order heating oil and other home heating products since the company was established in 2008. It operates across the UK, helping consumers find instant quotes and delivering an exceptional service.&nbsp;<h2>The challenge&nbsp;</h2>Consumers face a difficult decision when it comes to choosing a provider for their home heating fuels. HomeFuels Direct wanted to make this decision easier for consumers and prove that they were the right choice for them.&nbsp;Aware that up to 74% of online shoppers use reviews to influence their purchasing decision, HomeFuels Direct wanted a solution to collect and showcase the positive experience that happy and loyal customers had with the company. This would provide new customers with more confidence to trust in its service.&nbsp;HomeFuels Direct began collecting reviews on Google but soon became suspicious of fake reviews that couldn’t be traced back to a transaction. The company needed to gain control and safeguard itself from fakes.&nbsp;<blockquote>74% of online shoppers use reviews to influence their purchasing decision. </blockquote><h2>The solution</h2> HomeFuels Direct approached Feefo to help collect real customer reviews that it could showcase on its website, free from fakes.

Owner, HomeFuels Direct

<h2>Only genuine feedback&nbsp;</h2>Feefo’s invite-only feedback platform meant that HomeFuels Direct could invite all its customers who had made a purchase, ensuring all feedback was 100% genuine.&nbsp;HomeFuels Direct was keen to showcase the reviews it was receiving from customers. The company quickly added reviews to its website, so consumers could scroll through reviews to help them make their purchase decision.&nbsp;&nbsp;The company also added its Feefo star rating to key areas of the website, for example next to the shopping basket and on the website header, which is visible on every page. HomeFuels Direct also added its Feefo rating and best reviews to marketing collateral, social media posts and emails to showcase its 4.5 star rating.&nbsp;Reporting to the whole business&nbsp;Using Feefo’s reporting suite, HomeFuels Direct can accurately identify areas of the business that are performing well and those that require improvements. Reports are collated by a member of the operations team who informs the wider team about what customers are saying.&nbsp;<h2>The results&nbsp;</h2>Collecting reviews impacted HomeFuels Direct across the whole business. From social media channels to the website, the increased engagement delivered exceptional results.&nbsp;

<h2>Increased engagement&nbsp;</h2>HomeFuels Direct’s ‘Feefo Friday’ social media campaign showcased the company’s best customer feedback. The campaign delivered its highest social media engagement rates to date.&nbsp;<h2>Actionable insights&nbsp;&nbsp;</h2>Insights collected using Feefo’s reporting suite showed that customers wanted more updates regarding their order. HomeFuels Direct took this information on board and the company now provides more real-time updates so that customers can track their order more accurately.&nbsp;<h2>Boost in traffic and sales&nbsp;</h2>After incorporating reviews into all touchpoints in its marketing strategy, HomeFuels Direct has seen a 200% year-on-year increase in traffic. Sales have also seen an average increase of 69% year-on-year, demonstrating how displaying Feefo reviews help to transmit trust and confidence to purchase.&nbsp;

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You value authenticity, and so do we. Feefo ensures <a href="https://www.feefo.com/uk/business/features/feedback-request-manager" target="_self">only verified customers can leave reviews</a>. Say goodbye to <a href="https://www.feefo.com/uk/business/features/brand-reputation" target="_self">fake feedback</a> and embrace genuine insights from your real-life patrons. Elevate customer trust and reap the benefits of authentic feedback with our flexible review management system to generate quick responses and detailed replies.

Genuine reviews for authentic insights

Step into the shoes of your customers and schedule review requests that align with their convenience. Our invite-only approach guarantees heightened engagement and instils a stronger trust in your brand. With Feefo's Feedback Request Manager, customise your communication — from design to specific form fields — mirroring the essence of your brand.

Customise, engage, and boost confidence

They say a picture paints a thousand words; fresh user-generated images let your customers share their stories. Encourage visual responses and showcase them across your marketing avenues and communication channels. Not only does this enhance trust and drive conversions, but a boost in your Google rankings is a delightful cherry on top.

Visualise feedback with photo reviews

Curious about a facet of your business? Extend the conversation with brand-centric questionnaires. Reach out to your audience — be it customers, employees, or prospects — and unearth tailored insights. For nuanced, specific, or anonymous feedback, Feefo surveys are your go-to tool.

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With a wide range of tailored on-page display options, you can make sure your best reviews are always in the spotlight by showcasing your standout testimonials. Elevate your brand's image by making these reviews a focal point, effortlessly converting intrigued visitors into confident customers.

Every review tells a story

Captivate potential clients by proudly flaunting reviews and star ratings on product pages. Effortlessly broadcast authentic customer feedback in real-time, ensuring your on-page reviews seamlessly align with your brand's persona.

Let your stars shine

As an impressive 96% of consumers seek out reviews prior to a purchase, you’ll want to ensure Feefo reviews accompany them throughout their online journey. Engaging visitors with this insight maximises the chance of transforming them into valued customers.

Harness the power of reviews

Our Google partnerships empower you to effortlessly showcase trusted Feefo reviews, enhancing your SEO and elevating your online visibility. Enrich your site with photo reviews, supercharging your SEO from the moment feedback rolls in.

SEO speaks volumes

Cement brand loyalty by transparently presenting customer reviews and ratings. Employ our tailored review displays to build consumer trust and engagement, reinforcing that yours is a brand worth believing in.

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As proud collaborators with the world's premier search engine, you have the chance to illuminate your Feefo stars within Google ads. This stellar integration not only amplifies trust but also entices customers to your digital doorstep.

Feefo & Google: A winning combo

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HomeFuels Direct utilise reviews to increase sales by 69% YoY

HomeFuels Direct utilise reviews to increase sales by 69% YoY

HomeFuels Direct utilise reviews to increase sales by 69% YoY

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