Trust and reputation have never been more important in the UK betting industry than now. Earlier this year, a report the Gambling Commission highlighted how ever-fewer consumers see the British betting industry as having a good reputation.
In our own report, Feefo has conducted research amongst two important sets of people: 50 senior decision-makers in some of the key firms, and more than 1,000 adults who have placed a bet or gambled.
What's inside?
- The importance of reviews and customer analytics within the gaming industry
- How gaming businesses are using customer data analytics to improve retention
- How loyal are gaming customers and what can businesses do to build it?
- The role of online reviews within the gaming industry
- And much more!
To view the report, pop in a few details below.
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