Since partnering with Feefo in 2017, William Russell has collected more than 700 positive reviews, enabling their members to buy with confidence. Members are now more engaged, while prospects feel more confident about buying William Russell’s products and services. This boost in confidence has resulted in higher conversion rates online – average daily conversion rates have increased by 71%.
In September 2020, William Russell began featuring Feefo in their digital marketing much more heavily, which has yielded fantastic results.
Product pages are now supported by reviews, which has helped to improve William Russell’s visibility in Google’s search results and boosted click-through rates by 170%.
Reviews aren’t just displayed across the websites, they’re also included in most of their banners, newsletters, and email templates, resulting in better marketing performance. William Russell has seen a 31% rise in the number of website users generating a quote online and a 253% increase in qualified leads.
The honest, genuine feedback helps William Russell to better understand their audience and members, allowing them to improve the customer journey at every touchpoint and understand which areas of the business need more work.
“Our Feefo rating has assisted us in building trust and confidence with both new and existing members. With the help of Feefo, we improve our customer retention rate each year. Reading about other members’ experiences gives the William Russell team more confidence and passion that is reinvested in the company. It is encouraging for us as a team!” - Natalie Harris, Policy Services Manager, William Russell