In the year since it deployed Feefo, Vauxhall has seen a 19% increase in the amount of time visitors spend on its site and an 18% reduction in the bounce rate. The volume of reviews has also increased, thanks to a more determined push from Vauxhall.
One of the chief benefits of Feefo for Evans is how the platform’s automation has enabled collection of reviews from customers at different stages of their buying process – something that would never have been possible otherwise. Most of all, however, the prominence of truly engaging customer-generated content has given the entire website a warmer, friendlier, more human feel, in contrast to some of the clinical, technology-obsessed competitor sites.
“We find people respond much better to what other people think of our cars,” said Evans. “Consumers are influenced by what their peers buy and say, so it’s important to create customer advocates for our brand. As consumers we all want to know what people like us think and feel about the car we’re interested in. It’s the best set of recommendations there is.”