Synergy has now collected over 6000 verified product and service reviews, with an outstanding response rate to feedback requests of 47%. The volume and depth and breadth of feedback is helping Synergy to enhance the relevancy of their reviews.
Synergy have further improved the organic visibility of their reviews and website by ensuring that each car model’s page contained brand-specific reviews. This is allowing customers to view feedback relevant to the vehicle they’re interested in leasing - as well as the excellent service levels received by fellow customers ordering the same car.
Since working with Feefo, Synergy have seen a significant boost in website performance. As an integral part of a wider website optimisation project, traffic increased by 100% over a 12-month period, with overall conversions increasing by over 60%.
Using Feefo also gives Synergy the opportunity to track their Net Promoter Score (an industry recognised standard for accurately measuring customer service), giving them valuable insight into the quality of their customer loyalty and satisfaction. Over the past 4 years they achieved a ‘world class’ NPS score of 94 against an industry average of 40, offering further proof to potential customers of their exceptional customer experience.