By only reading the reviews that are most relevant to them, The Perfume Shop’s customers get the information they need to make a buying decision quickly, reducing their time on page and increasing the likelihood of making a purchase.
The results speak for themselves; in just six weeks, The Perfume Shop experienced an incredible 13.5% increase in overall conversions.
It was also apparent that being exposed to relevant reviews increased the likelihood of customers engaging with a product online. Product pages that featured Smart Themes saw 42% of customers use at least one theme to gain greater insight into the product.
The impact of simply integrating Feefo’s trusted reviews into the Perfume Shop website can’t be ignored. The Perfume Shop observed that product pages featuring Feefo reviews were 84% more likely to perform than those without. Product pages with accompanying Feefo reviews saw:
- Reduced bounce rates
- Increased session time
- Greater overall conversions