Every reviews platform uses some form of moderation and it’s a process that can happen before or after a review is published. But what exactly is moderation and why does it matter? Let’s take a look.
Moderation is when a website owner or piece of software decides what type of content is relevant and suitable for their website, brand and audience. Content is removed, filtered or edited if it breaks the moderation guidelines, which depending on the site or software, could be anything from posting personal details to making abusive comments.
Moderating reviews is extremely important to ensure only relevant content, which is helpful to both consumers and businesses, is posted, but there are many other benefits too! Here are the main reasons why review moderation exists:
Moderation should not be used to:
We believe that genuine, honest reviews are the only way consumers can shop with confidence. However, there are extreme cases where we may need to either remove or edit a review if it violates our strict criteria. To find out more about our grounds for removal, as well as details on what we don’t remove, read our guidelines here or get in touch.
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Laura works in the Content Team, but does way more than write blogs. Specialising in digital copy, she makes sure our SEO is up to scratch and regularly keeps the website flowing with fresh and engaging content. She also plays an active role in Feefo’s charitable efforts as a key member of our charity committee.