Trusted Service Awards 2020 are here!

The time has finally come – we’ve announced the winners of our much-anticipated Feefo Trusted Service Awards! Whether you’re giddy with excitement about all the things you can do with your shiny new award, or are intrigued to find out what it takes to be an award winner next time around, here’s everything you need to know.

Whar are the TSAs

What are the Trusted Service Awards?

Chances are, you’ve already heard about our Trusted Service Awards, but if you haven’t, here’s a quick rundown.

Every year we reward businesses who are acing their customer service, delivering time and time again, and getting great feedback from their customers.

There are three different kinds of Trusted Service award:

Trusted Service award: For businesses who have collected 50 or more Feefo service reviews between January and December of the previous year, achieving a service rating of between 4.0 and 4.4.

Gold Trusted Service award: For those who have collected the same amount of reviews as above, but have achieved a rating of 4.5 and above.

Platinum Trusted Service award: For businesses that have won the Gold Trusted Service award three times in a row.

What makes TSAs so valuable

Why are Trusted Service awards so valuable?

Our customers are constantly telling us how much their awards have helped them out; whether it’s been the trust signal they need to guide their customer’s decisions, or a morale boost for their staff.

Here are just some of the benefits of winning a Trusted Service award:

1.      It’s a powerful trust signal that you can use wherever you like

From TV ads to billboards, we encourage you to shout about your award as much as you can. Using your award in all the right places will help guide your customers in the right direction and give them the confidence they need to choose you over the competition.

2.      It sets you apart from your competition

When choosing between competitors, customers are likely to favour a business with fantastic customer service. What better way to prove it than by showing off your Trusted Service award?

Research shows that award-winning businesses can boost their sales by 37%

3.      It will boost employee morale

What’s better for team morale than receiving an award, especially when it’s one that’s a direct result of their hard work?

4.      It will encourage you to constantly improve

There are three tiers of Trusted Service award; Trusted, Gold Trusted and Platinum Trusted. With different requirements needed to hit the criteria for each award, there is always something to strive for. Whether it means collecting more reviews or achieving a higher service score, you and your team will always have the incentive to improve your business with feedback.

Im a winner

I’m a winner! What does that mean?

First of all, congratulations! You should be feeling very proud – only Feefo businesses that provide the very best experience for their customers get their hands on a Trusted Service award. After you’ve cracked open the bubbly, perfected your happy dance, and patted yourselves on the backs, you can have a think about what to do with your win.

Here’s the thing – your award isn’t just a testament to your amazing service, it’s also a great signal to new customers that you can be trusted to deliver. Your Trusted Service award has a load of potential when it comes to your marketing, and we recommend shouting about it as much as you can. 

That’s why we’ve created a whole load of assets for you to show off your Trusted Service award wherever you like, from digital badges to print-ready posters. Here’s how to get your hands on it:

  • You will have received an email from us, announcing you as a winner. (If you think you hit the criteria to win but didn’t get one, get in touch by emailing
  • You’ll find a unique code in your winner’s email. Head to the Trusted Service area of our site, and enter your code to claim your award, digital assets, certificate and media pack!

…Yep, it’s as simple as that.

Previous winners have done some impressive things with their awards – we see them all over the place! Need some inspiration? We’ve provided a guide in your winner’s pack, which should help to get those creative ideas going.

Get sharing!

One of the quickest and easiest ways to share your win is by social media. We’ve made it really simple for you by giving you ready-made social templates, animated GIFs, and even suggested wording, all of which you can find on the asset page once you’ve logged in.

Remember to tag us and use the hashtag #FeefoTrusted to join the community of other winners!

How can I make sure I win next year

How can I make sure I win next year?

The key to winning a Trusted Service award is not only delivering exceptional service, but also collecting lots of feedback. If you’ve got a great service rating but haven’t managed to collect enough service reviews to qualify, don’t fret, there are plenty of things you can do to boost your response rates and get more feedback.

Take a look at your feedback request emails

One of the most effective ways of improving your response rate is by working on your feedback request emails. There are loads of things you can change on the requests to make them more engaging for your customers and relevant to your business, which in turn will encourage your customers to respond more often. We’ve created a best practice guide to show you all the things you can change here.

Collect feedback at more touchpoints

Our Campaign Manager Tool allows you to collect feedback at every stage of your customer’s journey, from sale right the way through to delivery and beyond. Not only does this do wonders for your response rate, but you’ll also get a better idea of the strong and weak parts of your service, so you can improve it, get better ratings, and fingers crossed, get a Trusted Service award in the bag!

Get the most out of your reviews

If you’re already collecting Feefo reviews but haven’t quite got the service rating you need to qualify for a Trusted Service award, the answers could be hiding in your feedback. From our huge range of reports in the Feefo Hub to products such as Insight Tags and Performance Profiling, we offer you all the tools you need to get to the bottom of what’s going on in your business.


Once again, congratulations to all of our award winners – we hope you enjoy shouting about your win from the rooftops – you deserve it! To find out more about our Trusted Service awards, check out our FAQs or get in touch with a member of our team today.





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