Photos of exotic locations and beautiful people hanging out on private beaches might be the first things that come to mind when you think of travel influencers, but there's more to them than likes and shares. From photographers and videographers, to bloggers and Instagram experts, travel influencers take on many forms and the impact they have on the travel industry is growing.
In our infographic below, we share their influence on travellers and how that's affecting certain destinations.
Net Promoter® and NPS® are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
NPS, Net Promoter & Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.