The lack of customer loyalty in the gaming industry is becoming a growing concern for firms as players are faced with greater choice and eye-catching offers and odds at every turn.
We asked 50 senior decision-makers in some of the key firms, and more than 1,000 adults who have placed a bet or gambled, what is contributing to the lack of loyalty in the industry and how gaming companies can prevent customers from switching.
Here's what we found out!
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