Google Update: Increase to the number of reviews needed to show Seller Ratings

Google’s latest update to Seller Ratings places more emphasis on response rate, which is good news for Feefo merchants.

As a licensed content partner of Google, we have been informed of their latest update – to show Seller Ratings within Google AdWords campaigns, you will now need to collect a minimum of 150 reviews. This threshold has been increased from 30 reviews.

Google have outlined the exact details on how you can achieve Seller Ratings here, but the important bits for anyone looking for Seller Ratings to appear are:

  • Make sure you have at least 150 unique reviews from the past 12 months
  • Reviews must have a composite rating of 3.5 stars or higher on Google Shopping

Why Are Seller Ratings Important?

Seller Ratings are an ad extension within AdWords campaigns, appearing as stars within your ads.

Google states that these stars can increase your Click through Rate (CTR) by an average of 17%. This can have a positive impact on your Quality Score, which can also help lower your Cost per Click (CPC).

Our own merchant, GoPak, experienced the following benefits when Seller Ratings were displayed, thanks to the reviews generated by Feefo:

  • Click Through Rate increase of 29%
  • Bounce Rate decrease of 8%
  • Cost Per Click decrease of 12%

Check out this blog post for more information on the GoPak case study.

How Feefo Can Help

Whilst the jump from 30 to 150 reviews is large, it has made response rate all the more important – which is where we can help.

Feefo boasts an industry leading response rate thanks to our optimised feedback request system. We are operating well above the industry average of 10%, with some merchants experiencing a response rate of up to 24%.

There are a number of ways in which businesses can gain more reviews when using Feefo, with features such as eCommerce plugins, video reviews, as well as Feefo Places (our omni-channel solution for collecting reviews in-store).

Feefo 3.0, our latest update, will see further optimisation to feedback requests; enhancing their response rate. For more information about Feefo 3.0 please visit

Next Steps

If you have any questions regarding Google’s latest update to Seller Ratings, and how Feefo can help, please don’t hesitate to contact your account manager or our support team. If you do not know who your account manager is, simply get in touch or call 0845 680 0320(UK) or 617 861 0611(US).

Watch this space for a helpful guide to gaining more reviews.

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