Artificial intelligence (AI) was once the subject of science fiction, conjuring images of robots in a Spielberg film. However, AI is being used right now, helping businesses all over the world face their everyday challenges – and the impact of AI on everyday life is much more understated than you may imagine.
Although there’s a lot of concern over what AI means for our jobs, there are a lot of jobs that AI could already be doing in your business (and we’re not talking about robot butlers!). Here are five challenges your business may be facing, and how AI can help.
Let’s begin with everyone’s favourite AI companion - the chatbot. These guys have been knocking about for a while and are getting more sophisticated every day as companies are investing more and more in the technology that powers them. The chatbot’s beauty is in its simplicity. Using natural language processing to identify themes and generate automatic responses, chatbots can handle many of the minor day-to-day support issues that businesses encounter. This takes the strain off an often-overworked customer support team, freeing them up to handle more complex issues and deliver greater customer care.
Machine learning is also making life easier for your customers, and this is especially true in online retail. By collecting customer feedback and tracking sentiment, development teams can create a self-guided user journey in which shoppers can pick and choose the information that’s most relevant to them. Giving the customer control over the content they see creates a more engaging user experience that helps them come to a buying decision easier and faster.
Products, such as Feefo’s Performance Profiling, are also using the power of AI to identify key trends and sentiments about the elements of your product or service that matter most to your customers. This insight gained from customer reviews is then used to create more tailored marketing campaigns that help drive sales by addressing the issues and highlighting the benefits that really concern your customers.
While it’s all well and good getting new clients through the door, it’s just as important to keep hold of the ones you already have. A lot of businesses struggle with retention, and it’s not unusual for existing customers to get neglected in the pursuit of new sales.
New developments in AI are being used to analyse customer data, such as behavioural patterns, in real-time to identify any clients that may be at risk, as well as issues that crop up time and time again. Having this information at your fingertips means you can become more agile in how you handle your customers, creating more dynamic customer retention strategies that put the customers’ needs first!
If you’re having trouble getting people to visit your site, you’re not alone. Google can be a daunting place if you don’t have the time to figure out the intricacies of digital marketing needed to make your business stand out at the top of the search results page.
Thankfully, Google understand that pay-per-click advertising isn’t the easiest thing to get your head around. That’s why they’re using AI to automate their Google Ads software so that even PPC newbies can create more personalised ad campaigns to drive more traffic to their site. Developments in AI mean it’s now possible to create automated bid strategies to make better predictions about what your audience is likely to respond to.
If you want to learn more about what Google can do for your business, be sure to check out our handy guide.
Recruiting new talent can quickly turn into a time-consuming, resource-sapping task for businesses. Reading through endless CVs and LinkedIn profiles trying to find the right candidate often leads to an endless parade of unsuccessful interviews with people just not suited to the role.
Using AI to automate the CV screening process can save the HR department time by building a more accurate pool of candidates whilst weeding out the unqualified applicants. This frees up time to make sure that the business is hiring the best of the best.
AI and machine learning technology is being used by businesses every day to help solve many of the issues that have plagued industries for years. Creating time-saving automated solutions is both enabling departments to do their jobs better and more efficiently, whilst also enhancing the customer experience.
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