Purplebricks joined Feefo in 2017 to increase trust in their brand and improve the transparency of their customer feedback.
Over the years Purplebricks have won numerous Trusted Service Awards and in 2021 achieved our coveted Platinum award. These awards have been featured in a number of marketing campaigns, to demonstrate just how highly their customers rate their service.
Here are some of the ways Purplebricks work with Feefo.
Purplebricks love mentioning their Trusted Service awards in their TV and radio ads.
Whether just a name drop or featuring the badge itself, it's a great way to show their customers rate them highly.
In 2019, Purplebricks ran a marketing campaign on the London Underground based on their customer reviews. Their Gold Trusted Service award badge also made an appearance.
Purplebricks have also made an appearance on our podcast. Gemma Schmid, Head of Brand and Communications, sat down to talk to us about how they're using customer insight to create new and innovative ways to buy and sell during a pandemic.
You can listen to the episode here.
"We’re in a category that’s fuelled by social advocacy and we can see how important a recommendation is to our customers though that process, and that has really started to form quite a big part of our marketing approach in the past 18 months. Our Feefo feedback is hugely translated into a lot of the activity that we’re doing through the line from a marketing perspective."
Gemma Schmid, Head of Brand and Communications, Purplebricks
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