Eliminating fake reviews
We protect against misleading feedback by only publishing verified reviews. Promote an authentic customer voice in review content to boost sales, improve reputation and build more trust over your competition.
Verified, every time.
Feefo believes in preserving the value of verified data. That’s why feedback requests go directly to genuine customers, meaning the product and service feedback received is always real and 100% verified from a community of like-minded shoppers.
More honest feedback
Cultivate lasting customer relationships and grow the bond with new and existing buyers over time, without the need to incentivise, and become a brand that people rely on, with reviews they can trust.
Influence and inform
Feefo reviews are a widely recognised symbol of credibility and promoting informative product and service reviews on your site and social channels will inspire customers to feel safer about buying from you.
We only remove reviews in exceptional circumstances. Fair and honest feedback is encouraged, because it informs consumers and helps businesses learn.
A matter of opinion
We don’t remove subjective reviews unless they breach the above terms. Offering a rounded view ultimately builds trust and strengthens customer relationships.
Customers use feedback to raise problems. Publishing their feelings means you can address the situation publicly and constructively for everyone to see.
An opportunity to improve
A negative review isn’t always the end of the story. Acting quickly to turn things around and your customer will often update their feedback to something more positive.
You can read a more detailed guide to our review guidelines here.