Your reviews contain so much more than just a star rating
Reporting is the key to getting a clear view of your entire customer experience and finding out what your customers really think of your business. The Feefo reporting suite contains a range of tools to help you get the most out of your reviews. By using our reports, you can find out more about your business, whether you want to identify:
- your best performing branches
- which products or services need improvement
- how your customer service measures up
- spot seasonal trends in your customer feedback.
Everything you need to start uncovering this data is in the ‘Reports’ tab of the Feefo Hub.
Jump toYour essential reports >
Some other handy reports >
Delve further into your insight >
Before we get started…
There are a few things that are worth taking note of before you start looking at your reports.
To make the most of the reporting suite, assign sales and product tags to your data. If you have tags assigned, you can be a lot more specific when it comes to reporting.
Suppose you have several stores across the country and want to report on one particular location, or you need to see how individual products are performing – tagging your data makes this possible.
You can also tag sales to differentiate between new and returning customers, so you can gain insights from all points of the customer journey.
To find out more about tagging your data, read our customer support article on sales tags.
At the top of the Hub, you’ll see a green button labelled ‘Global Filters’. This is where you select which account you want to report on.
Filtering by date
At the top right of the Hub, you’ll see a tab showing two calendar dates. Before running any of your reports, you can select which time frame you’d like to show data for by clicking on this tab and choosing the dates on the calendar. You can do this manually, or by choosing an option such as ‘last 7 days’ or ‘last 12 months’.
A negative review isn’t always the end of the story. Acting quickly to turn things around and your customer will often update their feedback to something more positive.
For a general overview of how your feedback is looking, go to the ‘Dashboard’ tab.
From here, you’ll get an ‘at a glance’ view of your feedback, such as:
To take a more in-depth look into these numbers and investigate any red flags, click on the ‘Reports’ tab.
Delve further into your insight
To take reporting to the next level, Feefo’s Performance Profiling uses AI technology to find out more about your customers through their feedback.
Performance Profiling automatically analyses your reviews, identifies emotion, and gives you insight into the key issues affecting your customers.
Each Service or Product Performance report includes:
Accurately measuring customer opinion by identifying positive and negative emotion contained within your reviews, this tool ranks your performance on a scale from -100 to +100.
We group feedback topics into four quadrants: advertise, focus, monitor and potential, so you can spot issues and opportunities within your business and take action.
Automatic sentiment trend analysis
See how your Sentiment Score changes over time with the sentiment trend chart.
Discover common keywords and themes throughout your reviews to help improve product page performance and create more effective PPC ads.