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The White Company, notonthehighstreet, and Zurich Insurance among star winners of new Platinum status in annual Feefo 2020 Trusted Service awards

Published on 22 January, 2020

Annual awards from reviews and customer insights technology company recognise the remarkable brands that real customers rate most highly

London, 22nd January, 2020:  The White Company, notonthehighstreet and Zurich Insurance are among the elite set of brands to attain the new and highly-coveted Platinum status in the annual Trusted Service awards created by Feefo, the reviews and customer insights technology company.

The new Platinum tier is for companies that achieve the outstanding feat of winning a Feefo Gold award three years in succession. Feefo’s customers prize the awards so highly they wanted a new category to recognise the highest level of achievement over a period longer than a year, which is why the new Platinum category has been created. The Trusted Service awards have been a runaway success since their inception, gaining more participants and greater prestige each year.

Other brands scooping the new Platinum award this year include: Cargiant; Royal London; Donald Russell; Iceland; Mint Velvet, Hiscox, Iceland, AXA, Travelzoo and Walt Disney Travel Co.

Trusted Service Awards are only given to those businesses that use Feefo to collect genuine reviews and insights. Each must meet the required high standard, based on the number of reviews collected, and their average rating. The awards are a unique reflection of commitment to customer experience, relying purely on verified interactions with real customers.


Kate Parkinson, Head of Digital Customer Experience at The White Company, said: “We’re thrilled to receive this Feefo Platinum Service Award recognising our commitment to customer service. Delivering the highest standards of customer service is core to our business and to developing life-long relationships with our customers. This award will give further reassurance to our customers that they can rely on first class customer service whenever they choose to shop with us.”


Samantha Owen, Communications and Relationship Manager at Zurich Insurance said “Customer feedback is hugely important to us. Not only does it highlight what we’re doing well, it also helps us identify areas where we can improve. We are extremely proud to have received the Feefo Platinum Trusted Service Award: it absolutely demonstrates our commitment to excellent customer service.”

Julia Bindley, Partner and Operations Director, at notonthehighstreet said of its new Platinum status, “This award recognises the importance that we at notonthehighstreet, and the 5,000 small businesses who sell through us, place on providing a truly thoughtful customer experience. We're delighted to have had our commitment to our customers recognised.

Rob McFarlane, Director of Sales and Business Development, at mail order butchery firm Donald Russell, added: “We value this Platinum award extremely highly because it is based on genuine reviews posted by our customers and we are always striving to improve our customer experience through their insights.”


To qualify for an award, a business must have collected at least 50 reviews rated between 4.0 and 4.4 between January 1st 2019 and December 31st 2019. The coveted Gold award requires a Feefo service rating of at least 4.5, with this year's winners including:

  • Whistles
  • Mazda
  • Vauxhall
  • Plumbase
  • AA Car Insurance
  • AA Home Insurance
  • French Connection
  • Moss Bros

“The Trusted Service awards have always been about recognising companies that provide genuinely outstanding customer experience,” said Matt West, CEO at Feefo. “This year we are very excited to award our new Platinum accolade to companies hitting the highest standard over three years – a tough ask by any standard.

All award-winners have worked very hard to earn the trust and approval of the most insightful judges out there – real customers. We’re looking forward to working closely with them over the next 12 months to help drive growth within their business even further.”

Feefo provides businesses with the tools to collect real, purchase-verified reviews and insights. Working with over 3,500 clients, Feefo ensures that all feedback is authentic by matching it to a legitimate transaction, in order to increase consumer confidence and enable businesses to make smarter business decisions from fast access to real customer insights.


About Feefo

Feefo is a disruptive global technology company empowering brands to make smarter decisions and improve consumer experiences by leveraging the full potential of real customer reviews.


Feefo’s cutting-edge review platform is trusted by more than 3,500 brands including Next, Vauxhall, Expedia, JCB and Mazda, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.


A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.

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For more information, please contact:

Joanna Elliott

Whiteoaks PR

+44 (0)1252 727313 ext. 275