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Purplebricks, The White Company and TheVeganKind among winners of coveted Platinum status in annual Feefo 2021 Trusted Service awards

Published on 20 January, 2021

In a year like no other, the annual awards from reviews and customer insights technology company recognise the remarkable brands that real customers rate most highly

London, 20th January, 2021: Online estate agency Purplebricks, home and fashion retailer The White Company, and subscription food supplier TheVeganKind are among the exciting brands that have excelled in the toughest of years to attain the highly-coveted Platinum status in the annual Trusted Service awards created by Feefo, the reviews and customer insights technology company.

The Platinum tier is for companies that achieve the outstanding feat of winning a Feefo Gold award three years in succession. The Trusted Service awards have three tiers in total and have been a runaway success since their inception, gaining more participants and bringing greater prestige to their winners each year.

Also on this year’s roll of honour, winning a Feefo Trusted Service Platinum award are:

  • The Perfume Shop
  • Purplebricks
  • Charles Tyrwhitt
  • The AA Car Insurance/Home Insurance
  • Jet2Holidays
  • com
  • Not On The High Street

Trusted Service Awards are only given to those businesses that use Feefo to collect genuine reviews and insights. Each must meet the required high standard, based on the number of reviews collected, and their average rating. This is a unique reflection of commitment to customer experience, relying purely on verified interactions with real customers. Previous winners know that Feefo Trusted Service Awards enable a brand to stand out for its quality of customer experience, giving consumers greater confidence. Internally, businesses find the awards inspire staff and lift performance.

However, this year the award criteria have been adjusted to avoid penalising businesses suffering unduly from the effects of the coronavirus pandemic. Organisations that won a Trusted Service award last year but struggled to achieve the required number of reviews this year, have been assessed on an average rating over the 24-month period covering 2020 and 2019.

Ben Carter, Purplebricks CMO said, “We’re so proud to receive this Feefo Platinum Trusted Service Award which reflects the consistently high ratings customers have given us over the last three years. In particular, we’re delighted that our customers received such a high-quality service throughout 2020, when our model became more relevant than ever. This award is a huge pat on the back for our hard-working teams and everyone at Purplebricks as we continue to deliver on our mission to make every move amazing.”

Scott McCulloch, founder of TheVeganKind said “We are extremely pleased to receive the Feefo Platinum Trusted Service Award. Customer feedback is hugely important to us and the insights we derive from it have helped us stand out and grow rapidly in a remarkable year: It’s critical that our customers see how we really, really care about them and know we constantly strive to get it right every time. The beauty of Feefo is that we can use ratings across many advertising platforms and to inspire our own staff.”

To qualify for an award, a business must have collected at least 50 reviews rated between 4.0 and 4.4 between January 1st 2019 and December 31st 2020. The coveted Gold award requires a Feefo service rating of at least 4.5, with this year's winners including:

  • Mark Warner
  • TUI
  • Lexus UK/Toyota UK
  • KIA
  • Moss Bros
  • AXA Global Healthcare
  • Allianz Care

“The Trusted Service awards recognise companies that provide genuinely outstanding customer experience,” said Steph Heasman, Director of Customer Success at Feefo. “But this year has been like no other and it’s only right that we recognise the businesses that excelled despite the massive challenges of the pandemic. To win a Trusted Service Award in this context demonstrates incredible performance and is a real badge of pride for any company.

“As the world emerges from the pandemic, all of us at Feefo will continue to work closely with our customers to ensure they use our unique insights to provide consumers with the best experience possible, building stronger more profitable businesses.”


About Feefo

Feefo is a disruptive global technology company empowering brands to make smarter decisions and improve consumer experiences by leveraging the full potential of real customer reviews.

Feefo’s cutting-edge review platform is trusted by more than 3,500 brands including Next, Vauxhall, Expedia, JCB and Mazda, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.

A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.

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For more information, please contact:

Joanna Elliott

Whiteoaks PR

+44 (0)1252 727313 ext. 275