Press Releases

Kia partners with Feefo to provide UK consumers with real-life owners insights

Published on 19 October, 2020

Reviews and customer insights technology company Feefo makes further inroads with the automotive market, providing prospective Kia customers with fast and easy access to opinions on the topics that matter to them

London, 19 October, 2020: Leading automotive brand Kia Motors (UK) Limited has partnered with Feefo, the reviews and customer insights technology company, to give the UK’s car buying consumers detailed and honest owner opinions into the company’s innovative range of vehicles.

Feefo’s AI-powered customer feedback platform is now providing Kia with an advanced system that meets heightened consumer expectations as more customer journeys are initially conducted online. Feefo-authenticated owner reviews are displayed next to each model on the company’s UK website and as the partnership progresses, each Kia dealership’s website will also offer reviews and feedback on dealership service.

“As an innovative and customer-focused company, it is important for Kia to harness the benefits of customer advocacy and provide prospective customers with reviews from current customers so that they can make an informed decision” said Kate McLaren GM – Customer Quality at Kia Motors (UK) Limited. “Partnering with Feefo ensures our prospective customers have access to reliable, independent feedback from Kia owners, in a format that makes it easy for them find what they need. The intelligence we gain from this feedback will also be invaluable in developing our future products and services.”

Implementation of Feefo means Kia customers benefit from AI-powered functionality. Feefo’s web based tools gives consumers quick and easy access to real world owner reviews on the Kia website. While internal reporting will provide Kia with insights that highlight trends in customer opinion about specific features for models within the Kia range, allowing Kia to further their commitment to their customers and maintain their high standards of service.

Kia understand that consumers often place a greater deal of trust in peer group reviews sometimes over more traditional marketing activities and has over the last ear gathered over 6,500 owner reviews which will also be available on Kia’s website by inclusion within the Feefo platform.

“Choosing Feefo as our customer insights solution was a clear choice, because of the team’s expertise and the flexibility of the platform that ensures we can develop our open and honest relationship with our customers further,” added David Hart, Customer Experience Manager at Kia Motors (UK) Limited. “We know this will be a great partnership that will continue to innovate.”

Matt West, CEO at Feefo said: “Kia has developed a very impressive reputation among UK consumers and we are very pleased to be working with the company and its excellent team to provide a new wealth of insight through our advanced platform. Kia recognises consumer habits are changing and that reviews and customer insights are now utterly central to the customer journey. I look forward to the growth of this partnership.”


About Kia

Kia Motors Corporation was founded in Korea in 1944, and is Korea’s oldest manufacturer of motor vehicles. The brand came to the UK in 1991 and has continued to grow ever since, now operating through 188 dealerships across the country. Kia Motors (UK) Limited was the eighth best-selling manufacturer in 2019, after hitting another record year of sales at 97,323. The Kia UK line-up currently consists of 19 models, ranging from small city cars to large SUVs. At the start of 2020, Kia Motors announced ‘Plan S’, a new mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing electrification and mobility services, as well as connectivity and autonomy. This strategy aims to bring 11 additional EVs to market by 2025 globally across a range of vehicle segments, including the 2021 arrival of a dedicated EV crossover with a range of over 300 miles.

About Feefo

Feefo is a leading global reviews and customer insights technology company with a suite of smart solutions that deliver better outcomes in marketing performance and customer experience.

Feefo’s actionable insights leverage the full power of real customer insight, empowering brands to make more informed decisions through deep understanding of customer behaviour. Feefo creates trust between consumers and businesses by adopting a unique approach to only collect real reviews from real people.

Feefo’s agile platform is trusted by more than 3,500 brands including Next, Vauxhall, Expedia, JCB, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.

A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.


For more information, please contact:

Joanna Elliott

Whiteoaks PR

+44 (0)1252 727313 ext. 275

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