Press Releases

Feefo partners with new Federation of Independent Agents

Published on 30 May, 2019

Members of new estate agents’ collective to deploy Feefo’s smart customer insights platform in major commitment to heightened levels of service, transparency and innovation

London, 29 April 2019: Feefo, the reviews and customer insights technology company is partnering with the Federation of Independent Agents, empowering the new UK-wide organisation’s members to deliver market-leading levels of service in the property industry.

Deploying Feefo’s AI-powered, invitation-only insight platform, FIA members will differentiate themselves by collecting, displaying and analysing thousands of real reviews from genuine customers, demonstrating a transparent commitment to the highest standards of service and best practice. Powerful machine learning capabilities will give members unique, near-real-time insights into demand and sentiment, enabling a new level of responsiveness and improved customer experience.


“As a new federation with a modern mindset, dedicated to using innovation and technology to drive game-changing improvements in customer experience, Feefo is the right partner for us,” said Graham Lock, Founder and Chairman at the FIA. “We are about putting more power in the hands of independent agents and value transparency and openness above all else. The Feefo platform will be a key tool, enabling us to measure our members’ customer service at the coal-face, while empowering FIA agents to improve and demonstrate they are uniquely customer-focused.”

“We are thrilled to be partnering with a no-nonsense, innovative organisation such as the FIA,” said Matt West, CEO at Feefo. “They understand that our technology empowers brands to engage more smartly and more intimately with their customers than ever before. This is another significant moment for the property industry, who as a collective are looking to improve transparency and customer service, which our technology enables them to do.”




About the FIA

The FIA is a member-only network of like-minded independent estate agents who gain competitive advantage by sharing best practice, utilising corporate-style commercial discounts combined with franchise grade support and modern marketing tools.


About Feefo
Feefo is a disruptive global technology company empowering brands to make smarter decisions and improve consumer experiences by leveraging the full potential of real customer reviews.

Feefo’s cutting-edge review platform is trusted by more than 3,500 brands including Next, Vauxhall, Expedia, JCB and Thomas Cook, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.


A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.



For more information, please contact:

Joanna Elliott

Whiteoaks PR

+44 (0)1252 727313 ext. 275

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