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Feefo launches new Platinum category in 2020 annual Trusted Service Awards

Published on 09 January, 2020

Client demand pushes reviews and customer insights technology company Feefo to add new Platinum category to its annual Trusted Service Awards recognising highest levels of service-excellence as rated by real customers


London, 8th January Feefo, the reviews and customer insights technology company has launched a new Platinum category in its annual Feefo Trusted Service Awards for 2020.

The new award is available only to companies that achieve three consecutive years of Gold award-level customer ratings and has been created in response to demand from Feefo’s clients.

With winners revealed later this month, the Trusted Service Awards recognise the brands most trusted by their customers. Created by Feefo, Trusted Service is a highly-valued seal of approval awarded solely to businesses that use Feefo to collect genuine reviews and insights. Only businesses meeting the required high standard, based on the number of reviews they have collected and their average rating, receive awards.

“Our customers told us they wanted recognition for hitting the highest standard over a longer period than a year and we have responded. Any company winning Platinum has every reason to shout about it because it takes sustained effort and insight. Trusted Service Awards are about companies that truly excel in customer experience and Platinum allows them to differentiate themselves against competitors” said Steph Heasman, director of customer success at Feefo.

The Feefo Trusted Service Awards are unique, being based purely on the feedback of real customers. As all reviews are verified, the accreditation is a true reflection of a business’s commitment to outstanding service.

Rob McFarlane, Director of Sales and Business Development, Donald Russell, the award-winning mail order butchery firm, said: “We would be thrilled to see a Platinum category as part of the Trusted Service Awards because it recognises service-excellence and would tell the world we have consistently delivered the best possible level of service to our customers. 

“At Donald Russell we would value this award extremely highly because it is based on genuine reviews posted by our customers and because we are always striving to improve our customer experience through their own insight.”

Dhiresh Hirani, Senior Digital & Search Marketing Manager, Royal London, the UK’s largest mutual life, pensions and investment company said: “Winning Platinum would mean a huge amount to everyone at Royal London because it’s an exclusive award that fully recognises Royal London’s commitment to the highest levels of customer satisfaction and experience.  It’s a badge of achievement we would use prominently in online and national advertising campaign on TV and offline, because our target audiences rely heavily on social proofing through the options of their fellow customers, and because customers are the heart of our business and culture.”

To qualify for a Trusted Service award, a business must have collected at least 50 reviews between January 1st 2019 and December 31st 2019. The new and highly coveted Platinum Trusted Service 2020 award requires a brand to achieve three consecutive years of Gold customer service ratings of 4.5 or higher.

The Gold Trusted Service 2020 award requires a Feefo service rating of at least 4.5 for the year, while for Feefo’s Trusted Service 2020 award, a service rating of between 4.0 and 4.4 is required.

Feefo is a reviews and customer insights technology company that provides businesses with the tools to collect real, purchase-verified reviews and insights. Working with over 3,500 clients, Feefo ensures that all feedback is authentic, by matching it to a legitimate transaction, in order to increase consumer confidence and enable businesses to make smarter business decisions.


About Feefo

Feefo is a disruptive global technology company empowering brands to make smarter decisions and improve consumer experiences by leveraging the full potential of real customer reviews.

Feefo’s cutting-edge review platform is trusted by more than 3,500 brands including Next, Vauxhall, Iceland, Mazda, Expedia, Michael Page and JCB, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.

A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.

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For more information, please contact:

Joanna Elliott

Whiteoaks PR

+44 (0)1252 727313 ext. 275