Press Releases

Feefo appoints media and travel industry expert Tony Wheble as new chairman

Published on 12 August, 2020

Reviews and customer insights technology company adds leadership experience in travel and media sectors to support ambitious growth plans

London, 12th August, 2020: Feefo, the reviews and customer insights technology company, announced the appointment of Tony Wheble as its Non-Executive Chairman.

Wheble will use his experience in the travel and media sectors to support Feefo CEO Matt West and his leadership team as they push forward Feefo’s ambitious expansion programme.Tony Wheble chairman

With an enviable record driving growth and providing clear-sighted business leadership, Wheble has spent 10 years working in the leisure travel sector acquiring villa holiday operator James Villa Holidays (the largest villa rental business in Europe with 3,000 villas in 32 destinations) as CEO in a private equity-backed MBO. He went on to sell the business to Wyndham Worldwide.

He was formerly Commercial Director of Flextech Television Plc (now Virgin Media) and spent more than 20 years working in the UK media industry at ITV, Omnicom and Interpublic.

Wheble said: “I’m excited to be joining Feefo, helping Matt West and his talented team roll out a complete range of smart technology solutions that deliver transformative improvements in customer experience, customer insight, and marketing performance. This is an impressively innovative business with significant scope for domestic and international growth. The team’s commitment to delivering actionable insights that help clients understand and build much closer relationships with customers is what attracted me to the position. I look forward to working with the fantastic set of clients we already have and strengthening our position as a cutting-edge MarTech business.”

Matt West CEO at Feefo, said: “We are delighted to have someone with Tony’s business acumen join us as chairman. Tony has significant experience of working in customer-focused organisations where data, insight and technology are key business drivers. This expertise will be important as we continue to expand our portfolio of customer experience solutions, and our mission to deliver deep and fully actionable insights for our clients from their customer interactions.”

Feefo provides businesses with the tools to collect real, purchase-verified reviews and data-driven insights that build closer, more profitable relationships with customers. Working with more than 3,500 clients, Feefo ensures that all feedback is authentic by matching it to a legitimate transaction, in order to increase consumer confidence and enable businesses to make smarter business decisions from fast access to real customer insights.


About Feefo

Feefo is a leading global reviews and customer insights technology company with a suite of smart solutions that deliver better outcomes in marketing performance and customer experience.

Feefo’s actionable insights leverage the full power of real customer insight, empowering brands to make more informed decisions through deep understanding of customer behaviour. Feefo creates trust between consumers and businesses by adopting a unique approach to only collect real reviews from real people.

Feefo’s agile platform is trusted by more than 3,500 brands including Next, Vauxhall, Expedia, JCB and Mazda, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.

A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.

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For more information, please contact:

Joanna Elliott

Whiteoaks PR

+44 (0)1252 727313 ext. 275