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Sales Development Representative

in Petersfield (UK)


Location: Flexible

Unlocking the secrets of business success isn’t as hard as you think – it starts by listening to your customers. Feefo gives its 4,000 clients access to technology and support that allows them to connect directly with their customers at any point of the journey, giving a clear and accurate view of their business, through the customer lens. Feefo’s famous star ratings system boosted by a range of insight tools help thousands of businesses discover how they can improve, grow and what makes them special to their audiences.

We now have an opening for a Sales Development Representative (SDR). The role will focus on outreach, prospecting, and lead qualification, connecting with and following up on as many leads as possible and determining if they are good customer fits.

The SDR will generate and follow up on leads moving them effectively through the sales pipeline, connecting and learning about businesses and needs. Once qualified, and a demo is booked, the SDR will be responsible for smoothly transitioning the prospect to the Sales Executive who will take over to close the deal.


  • Follow up on inbound leads and generate own leads through market research, identifying potential companies to contact based on specific criteria.
  • Map potential clients, conducting research to:
    • Identify key decision makers
    • Build insight enabling you to engage and educate providing solutions to problems and challenges.
  • Establish contact with decision makers through cold outreach, calls and emails
  • Engage with decision makers, identifying and understanding needs, establishing motivations, ensuring each lead is fully qualified.
  • Establish a good rapport with decision makers, booking product demos and meetings on behalf of the Sales Executives.
  • Use CRM to ensure the sales and handover processes are followed effectively
  • Work closely with the marketing and the sales teams to devise marketing materials and tools to support new sales development.


  • Experience in an outbound Sales role
  • Ability to conduct research to identify potential customers and key decision makers
  • Experience working to, and exceeding, targets with responsibility for your own success
  • Experience of using CRM databases, ideally Microsoft Dynamics
  • Be consultative, tenacious and professional in approach
  • Have high levels of motivation and first-class communication and presentation skills


• Private Healthcare

• Healthcare cash plan

• Cycle to work scheme

• 25 days holiday

• Additional paid x2 days holiday for volunteering (charity work)

• Onsite exercise classes

• Eyecare vouchers

• Pension scheme

• Death in service


We prefer incredible talent to enquire about roles directly – because of this, we do not accept candidates through agencies