1. Overview

    All personal information processed by Feefo in connection with this privacy policy (the "Privacy Policy") is controlled by Feefo Holdings Limited, a company registered in England and Wales under registration number 07191962 with VAT number GB 311102973 (from now on "Feefo", "we", "our" or "us"). Our registered office is Feefo Barn, Heath Farm, Heath Road East, Petersfield, Hampshire GU31 4HT. All personal information processed by us in accordance with this Privacy Policy is governed by the laws of England. By "personal information" we mean all information that identifies or may identify you.

  2. Purpose

    Your privacy is very important to Feefo and we understand how important it is to you. This Privacy Policy applies to all personal information we gather or use in connection with your relationship with us when you use (the "Site"), any services provided by us or others acting on our behalf and with the businesses that you purchase products and/or services from (our "Merchants"). We will only use your personal information in accordance with this Privacy Policy.

    This Privacy Policy should be read together with the terms and conditions posted elsewhere on our Site, including our cookies policy and website terms and conditions available here.

    Please review this Privacy Policy carefully. By using our services or the Site and by providing any personal information to us, you are consenting to our use of your personal information as set out in this Privacy Policy.

    We utilise support and other functions, which may require the transfer of your personal data to and from countries outside of the European Economic Area ("EEA") from time to time. Please note that by using our services or the Site and by providing any personal information to us, you agree to your data being sent to and processed in countries outside of the EEA. Some of these countries may not have data protection laws that provide an equivalent level of data protection as the laws in your country of residence. If you have any questions or comments on this, please contact us at the details below.

  3. Updates

    We may amend this Privacy Policy from time to time. Using our services or the Site and providing any personal information to use after the effective date of the amendments constitutes acceptance of the amended terms and conditions. We reserve the right, in any event, to apply the amended terms to the information we have already collected, subject to any legal constraints. You should read and review this page regularly to see if there have been any changes.

  4. How we collect and receive personal information

    We may collect and receive personal information from you when you:

    • purchase any products/services from our Merchants;
    • provide reviews, ratings or feedback to us about our Merchants ("Feedback");
    • use any of our services;
    • use or access our Site;
    • communicate with us such as by email, telephone, in writing or through our customer services pages or social media; or
    • register, create or modify an account with us.

    We may also collect your personal information from publicly available information such as information on third party websites or from our business partners.

  5. What personal information is collected

    The types of personal information we receive and collect may include:

    • your title, name, company/organisation, email address, phone number, postal address, image or likeness or financial information
    • information regarding your experiences with our Merchant’s products, services and contact preferences.
  6. How we use personal information

    We use the personal information we collect and receive solely for the purposes of gathering Feedback provided by you relating to our Merchants' businesses to help our Merchants understand your needs and provide you with a better service. In particular, if you provide Feedback, we collect, store and process your personal information for the following reasons:

    • to provide our services to you;
    • to publish on our Site;
    • to publish on social media channels, for example, Facebook, if you have permitted us to do so;
    • to disclose to our Merchants;
    • to contact you, for example, to send service communications through email, text message or any other medium, including service announcements and administrative communications relating to your account with us. If you unsubscribe from receiving marketing or check-out reminder communications, you may still receive service communications;
    • for our own internal record-keeping requirements; and
    • for market research, analysis, testing, monitoring, risk management and administrative purposes.
  7. Does feefo share my personal information with anyone else?

    If you provide Feedback, we may disclose personal information we collect or receive:

    • on our Site;
    • on social media channels if you have permitted us to do so;
    • to our Merchants, which includes, but is not limited to, hotels, airlines, retailers, insurers, cruise operators, car rental companies, activity providers and restaurants that you have purchased products/services from;
    • to companies within the Feefo group, partners and joint ventures and other companies under common control for the purposes described in this Privacy Policy and always in accordance with the terms of this Privacy Policy;
    • to third parties, including Internet-based search engines;
    • to third parties to provide a service to, or perform a function for, us or who are otherwise appointed by us in connection with the services we offer you including those who are acting as our agent or sub-contractor, including, without limitation, data processing service providers and our legal and professional advisors;
    • to third parties in connection with a proposed or actual financing, securitization, insuring, merger, restructure, sale, acquisition, assignment or other disposal of all or part of our business or assets or to anyone whom we may transfer our rights and/or obligations for the purposes of evaluating and performing the proposed transaction;
    • to third parties, including law enforcement officials, law courts and government and regulatory authorities:
      (a) if we believe disclosure is required by any applicable law, regulation or legal process (such as to respond to subpoenas or judicial orders); or
      (b) to protect and defend our rights, or the rights or safety of third parties, including to defend against legal claims; and
    • to our business partners, with whom we may offer products/services in conjunction with. If you choose to access these optional services, we may share your personal information with those partners.

    In addition, we may share aggregated and/or anonymised information to assess marketing and sales performance.

  8. Feefo's privacy guidelines

    If your personal information has been disclosed in any Feedback without your consent, you can file a privacy complaint by contacting us in writing by post or by email at the addresses set out in paragraph 12. We will not disclose your personal information to the uploader of the Feedback without your consent.

    For the Feedback to be considered for removal, you must be uniquely identifiable by image, voice, full name, or other contact information. To be considered uniquely identifiable, there must be sufficient information in the Feedback that allows others to identify you. For example, a first name or address information without additional context, or the use of a username or handle may not by itself qualify as uniquely identifiable. We reserve the right to make the final determination of whether the Feedback has breached our privacy guidelines.

    If a privacy complaint is filed, we will remove or edit the personal information that is disclosed in their Feedback.

    If we remove your Feedback, you agree not to upload another version featuring the same disclosure of personal information. We are committed to protecting our users and will suspend access to our Site by those that violate other users’ privacy.

  9. Data Security

    We are committed to ensuring that your personal information is secure. In an effort to prevent unauthorised access to, or disclosure of, your personal information, we have put in place physical, technical, and administrative safeguards to prevent unauthorised access or use of your personal information. In order to protect the security of your information, we use encryption technology when collecting or transferring sensitive personal information. You should be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of personal information.

  10. How we use cookies

    Our Site uses cookies and other identification technologies.

    Cookies are small files that are stored on your browser or device by websites, apps, online media and advertisements that 'remember' that your computer or device has accessed the Site. If you accept the cookie, the file is added to your computer's hard drive or other mobile or handheld device. Most web browsers automatically accept cookies but you can modify your browser settings to decline cookies or to be notified of cookies being placed. The cookies do not give us access to any other personal information on your computer or device other than the personal information you choose to share with us.

    Cookies may be used by us to do the following:

    • enable us to respond to you as an individual and to tailor our operations to your needs by gathering and remembering personal information about your preferences;
    • assist the effective operation of our Site;
    • to re-target advertisements or other content on our Site so that they are displayed when you use third party websites;
    • enable traffic to our Site and pages to be logged to identify pages used and browsing and purchasing behaviour of users of our Site for statistical purposes and to monitor which pages users find useful or not; or
    • identify you as an account holder or user and assist with account or user security (such as by obliging you to re-set passwords if the password has lapsed).

    Rejecting cookies may prevent you from taking full advantage of our Site and may stop our Site from operating properly when you use it. If you do not consent to use of the cookies, you must disable the cookies by deleting them or amending your cookie settings on your computer or you must stop using the Site.

  11. Your control over personal information

    You have the choice to restrict our collection or use of your personal information in the following ways:

    • by not including any personal information in the Feedback that you provide to us;
    • when you are asked by us to accept a cookie or to fill in a form on our Site, look for your cookie settings and the area that you can click to indicate your preference as to use of your personal information for marketing or other purposes; and
    • if you have previously agreed to accept a cookie, then you can change your mind at any time disabling or deleting the cookie or amending your cookie settings.

    You have the choice as to whether we use your personal information to send you promotional or other information about third parties or us. If you consent but later change your mind to receiving such communications, you can contact us and we will cease such activity.

  12. Contacting us to correct, update or request a copy of your personal information

    You can request details of the personal information that we hold about you or amendments to such details if they are inaccurate or incomplete. We may charge you a small administration fee to respond to your request.

    Please send your requests to:

    By post to:
    Feefo Holdings Limited. Heath Farm, Heath Road, Petersfield, GU31 4HT, UK


    By email to: