To date, On the Beach have collected more than 150,000 reviews, and their dedication to delivering great customer service has seen them achieve an average Feefo rating of 4.1 out of 5 stars, alongside numerous Feefo Trusted Service awards.
It was critical that, as well as building trust in their brand, On the Beach helped more people discover their services and increased their visibility on Google. Taking advantage of the content partnership that Feefo have with Google, they were able improve their ranking in search results.
Adding seller ratings to their Google Ads campaigns – powered by their Feefo feedback – also led to an increase in conversions, whilst saving them plenty of money on digital advertising spend.
“When we began to see the Google star ratings appear on our PPC ads due to customers leaving feedback through Feefo, On the Beach saw an increase in click-through rate of up to 4%. This in turn improved our Quality Score and pay-per-click ROI which allows us to bid more aggressively. We have seen a direct correlation between good star ratings and an improved CTR on our ads.”
Alistair Daly, CMO