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The Perfume Shop Case Study


What's inside?

The Perfume Shop is the UK’s largest specialist fragrance retailer, with more than 250 stores nationwide. Since implementing Feefo in 2016, The Perfume Shop has collected more than 17,000 trusted reviews and reported:

  • 13.5% increase in overall conversion rate
  • 42% of customers used Smart Themes to learn more about their products
  • 84% increase in product page performance with Feefo reviews compared to those without
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